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Henry Jenkins, founder and director of MIT's comparative media studies program, debunks outdated ideas of the digital revolution in this remarkable book, proving that new media will not simply replace old media, but rather will learn to interact with it in a complex relationship he calls "convergence culture." The book's goal is to explain how convergence is currently impacting the relationship among media audiences, producers and content, a far from easy undertaking. As Jenkins says, "there will be no magical black box that puts everything in order again." Jenkins takes pains to prove that the notion of convergence culture is not primarily a technological revolution; through a number of well-chosen examples, Jenkins shows that it is more a cultural shift, dependent on the active participation of the consumers working in a social dynamic. He references recent media franchises like Survivor, The Matrix, and American Idol to show how the new participatory culture of consumers can be utilized for popular success and increased exposure. Jenkins' insights are gripping and his prose is surprisingly entertaining and lucid for a book that is, at its core, intellectually rigorous. Though wordy at times, Jenkins' impressive ability to break down complex concepts into readable prose makes this study vital and engaging.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.
"Remarkable . . . Jenkins’ insights are gripping and his prose is surprisingly entertaining and lucid for a book that is, at its core, intellectually rigorous . . . Jenkins’ impressive ability to break down complex concepts into readable prose makes this study vital and engaging."
- Publishers Weekly
"Jenkins is an astute observer of media culture and his insights are spot-on."
- The Los Angeles Times
"For any Sony PS3 execs out there wondering why their technological masterpiece is being ridiculed by customers before its even released . . . Convergence Culture is a must read . . . Jenkins offers numerous insights on how technology and media professionals can forge better relationships with their customers."
"Jenkins tries to bring clarity to cultural changes that are melting and morphing into new shapes on an hourly, daily, weekly, monthly basis. Convergence Culture provides a view that looks at the restless ocean and tracks the currents rather than just looking at the individual rocks on the beach."
- The McClatchy Newspapers
"One of those rare works that is closer to an operating system than a traditional book: it’s a platform that people will be building on for years to come. What’s more, the book happens to be a briskly entertaining read--as startling, inventive, and witty as the culture it documents. It should be mandatory reading for anyone trying to make sense of today’s popular culture—but thankfully, a book this fun to read doesn't need a mandate."
- Steven Johnson, author of the national bestseller, Everything Bad Is Good For You
If you're interested in the convergence of media and modern culture you need to read this book. Don't be fooled by the cheesy cover, the book is great!Published 23 days ago by Ben
Needed this book for a college course. If you are not into the subject, this can be a very difficult and tedious read. Read morePublished 4 months ago by dmmjsm
This is the basic work about the convergence culture and values regarding the changes in the contemporary media all around the world. Unavoidable for everyone who likes to know!Published 9 months ago by Zoran
This was the assigned textbook for a New Media class that I took several months ago (thanks Professor Nicholas, for keeping book costs low! Read morePublished 12 months ago by Mrs. Glam
Picked this up as part of my reading of things related to fandom and fan studies. Of the books I've read recently on the subject, I feel like this one was the most well-written and... Read morePublished 17 months ago by C. Jefferson
I liked it and learned from it
It was required reading but I enjoyed it
Gimme a break.
Dr. Jenkins has achieved something special with this text--he's synthesized a few generations of technological achievement, humanities computing practices, and popular culture into... Read morePublished 21 months ago by Daniel Powell