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4 of 7 people found the following review helpful:
4.0 out of 5 stars
Finally,
By Rich Carr (Warren, OR United States) - See all my reviews
This review is from: Convergence Marketing: Strategies for Reaching the New Hybrid Consumer (Paperback)
An "After The Dust Has Settled" realistic and compelling read on exactly how we all use the web, and several terrific examples of how real businesses - pure play web and brick & mortar - connect. The research, examples, and questions as to how to apply this methodology to every business' day-to-day operations is invaluable for anybody seeking to reach the Centaur in all of us.
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Convergence Marketing: Strategies for Reaching the New Hybrid Consumer by Robert Gunther (Paperback - November 4, 2001)
$29.00 $22.04
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