Buy New
$17.71
Qty:1
  • List Price: $19.95
  • Save: $2.24 (11%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Add to Cart
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Conversation Marketing: Internet Marketing Strategies Paperback – May 12, 2006


Amazon Price New from Used from
Paperback
"Please retry"
$17.71
$12.25 $0.03


Customers Who Bought This Item Also Bought

NO_CONTENT_IN_FEATURE

Kindle Business Book Daily Deal
Today only, Dennis Bakke's "The Decision Maker" is on sale for only $1.99. Shop now

Product Details

  • Paperback: 100 pages
  • Publisher: Trafford Publishing (May 12, 2006)
  • Language: English
  • ISBN-10: 1412092248
  • ISBN-13: 978-1412092241
  • Product Dimensions: 0.2 x 5.9 x 8.9 inches
  • Shipping Weight: 4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,836,315 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Ian Lurie is an Internet marketing professional in Seattle, Washington. His firm, Portent Interactive, has helped businesses practice intelligent marketing for almost ten years.

More About the Author

Ian Lurie is the CEO of Portent Interactive and the writer of Conversation Marketing, the blog. He's been in the internet marketing business since 1995.

Customer Reviews

4.4 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By JadeNirvana on July 12, 2006
Format: Paperback
As author Ian Lurie is the first to admit, "Internet marketing feels just a little, well, dirty." But the veteran marketer maintains it doesn't have to be this way. Enter his avant garde approach to e-commerce, coined "Conversation Marketing."

Throughout his affable guide to (gasp!) ethical internet marketing, Lurie systematically debunks the stigmas surrounding internet marketing to showcase the shady field in its purist form: as a highly efficient and effective means of marketing.

Through case studies, keen analogies, and step-by-step approaches, Lurie steers clear of loaded-down techie jargon in favor of a light, cocktail-party style chatter about his favorite subject: internet marketing that works.

And as you read on, you'll find Lurie a gifted conversationalist. Never smug or abstract, this eighty-nine-page book keeps it short and pithy, and you'll walk away feeling a little more intelligent, if only because you finally get what an RSS feed is.

An important note: although this book's title is aimed at internet marketing, the business strategies it espouses are solid advice for any entrepenuer or business leader. A great graduation gift or book club choice, anyone interested in commerce and/ or internet technology would benefit from reading it.

Like Lurie's writing style, this book is light on the wallet and compact for transit. An indispensible marketing guide that sells for a mere $19.99? Nothin' dirty about that.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By Stephen Peron on July 12, 2006
Format: Paperback
This book is so easy to read, but fills you with so much information. I reccomend this to anyone that wants to see a new angle on how internet marketing works. I could not put the book down. I plan to read it again it is that good!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Lenora M. Edwards on August 21, 2006
Format: Paperback
It's abundantly clear to me, after reading "Conversation Marketing," that Lurie knows how to ring the cash register for his target audience. This book is the first sound marketing advice I've run across, where the writer is an expert marketer who happens to specialize in the Internet. I appreciate his step-by-step advice, using common-sense analogies, so that I can finally understand just what all the fuss is about.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Roger Bauer on October 9, 2007
Format: Paperback Verified Purchase
Approaching prospects and customers as if you're just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That's the basic premise of the book, and I found it to be a good, albeit short, read.

Since the book IS so short, this is a quick read for anyone looking for ideas on a different approach to marketing their goods or services. It's to the point and delivers some good food for thought.

Overall, I'd recommend Conversation Marketing although it won't give you a brand spanking new approach to try. There are a lot of books that touch upon this concept (Seth Godin talks a lot about it in his books) so the odds of you having read other works that deliver the same basic message are pretty good if you're into this sort of thing.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
I "met" Ian Lurie through Twitter a couple years ago. Not only does he tweet frequently, but he's also interesting and funny, so it was easy to pay attention to him and join in on his conversations. At some point I became aware of his book (Conversation Marketing) and decided I should read it.

In the world of social media, there are many "gurus" out there who claim to know how to use social media effectively for marketing a business or product. However, Lurie doesn't need to call himself a guru to get your attention. It's clear from his interactions on Twitter that he knows what he's talking about.

Conversation Marketing was not what I expected. I thought Lurie was going to talk about how to have conversations on Twitter and other social media platforms for marketing purposes, but instead he talks about the "conversations" we have with our potential customers every day through our website. Lurie is very convincing about the importance of a well designed website and analysis of the traffic on the website (for better conversations with our potential customers).

I recommend Conversation Marketing to anyone with a website who wants to improve business in some way. Even if you think you know the basics of internet marketing, Lurie's book is bound to give you some new ideas or even teach you something entirely new.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Search

What Other Items Do Customers Buy After Viewing This Item?