As author Ian Lurie is the first to admit, "Internet marketing feels just a little, well, dirty." But the veteran marketer maintains it doesn't have to be this way. Enter his avant garde approach to e-commerce, coined "Conversation Marketing."
Throughout his affable guide to (gasp!) ethical internet marketing, Lurie systematically debunks the stigmas surrounding internet marketing to showcase the shady field in its purist form: as a highly efficient and effective means of marketing.
Through case studies, keen analogies, and step-by-step approaches, Lurie steers clear of loaded-down techie jargon in favor of a light, cocktail-party style chatter about his favorite subject: internet marketing that works.
And as you read on, you'll find Lurie a gifted conversationalist. Never smug or abstract, this eighty-nine-page book keeps it short and pithy, and you'll walk away feeling a little more intelligent, if only because you finally get what an RSS feed is.
An important note: although this book's title is aimed at internet marketing, the business strategies it espouses are solid advice for any entrepenuer or business leader. A great graduation gift or book club choice, anyone interested in commerce and/ or internet technology would benefit from reading it.
Like Lurie's writing style, this book is light on the wallet and compact for transit. An indispensible marketing guide that sells for a mere $19.99? Nothin' dirty about that.
