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Conversation Marketing: Internet Marketing Strategies Paperback – May 12, 2006


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Product Details

  • Paperback: 100 pages
  • Publisher: Trafford Publishing (May 12, 2006)
  • Language: English
  • ISBN-10: 1412092248
  • ISBN-13: 978-1412092241
  • Product Dimensions: 9 x 6 x 0.2 inches
  • Shipping Weight: 4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,528,826 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Ian Lurie is an Internet marketing professional in Seattle, Washington. His firm, Portent Interactive, has helped businesses practice intelligent marketing for almost ten years.

More About the Author

Ian Lurie is CEO and Founder of Portent, a full-service digital agency he started in 1995. Portent helps brands connect with people through remarkable communications. Ian's professional specialties and favorite topics are marketing strategy, history, search and all things nerdy. But after 20 years in the business he can go on for hours, so be careful when you ask him questions at parties. He writes and speaks everywhere he can, including Entrepreneur.com, Mashable, MozCon, ad:tech and Seattle Interactive Conference. He's a bit of an addict, really.

His random educational background includes a B.A. in History from UC San Diego and a degree in Law from UCLA. Along the way, he's been a very amateur competitive cyclist, a bike messenger, a roof consultant, a technical writer and an Adobe FrameMaker consultant. You may find him teaching his kids to play Dungeons and Dragons on the weekends, or dragging his tongue on the ground as he pedals his way up Seattle's ridiculously steep hills.


You can read some of Ian's recent work at www.portent.com/onetrick and www.portent.com/data/content-inventory.

Customer Reviews

4.4 out of 5 stars
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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By JadeNirvana on July 12, 2006
Format: Paperback
As author Ian Lurie is the first to admit, "Internet marketing feels just a little, well, dirty." But the veteran marketer maintains it doesn't have to be this way. Enter his avant garde approach to e-commerce, coined "Conversation Marketing."

Throughout his affable guide to (gasp!) ethical internet marketing, Lurie systematically debunks the stigmas surrounding internet marketing to showcase the shady field in its purist form: as a highly efficient and effective means of marketing.

Through case studies, keen analogies, and step-by-step approaches, Lurie steers clear of loaded-down techie jargon in favor of a light, cocktail-party style chatter about his favorite subject: internet marketing that works.

And as you read on, you'll find Lurie a gifted conversationalist. Never smug or abstract, this eighty-nine-page book keeps it short and pithy, and you'll walk away feeling a little more intelligent, if only because you finally get what an RSS feed is.

An important note: although this book's title is aimed at internet marketing, the business strategies it espouses are solid advice for any entrepenuer or business leader. A great graduation gift or book club choice, anyone interested in commerce and/ or internet technology would benefit from reading it.

Like Lurie's writing style, this book is light on the wallet and compact for transit. An indispensible marketing guide that sells for a mere $19.99? Nothin' dirty about that.
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3 of 3 people found the following review helpful By Stephen Peron on July 12, 2006
Format: Paperback
This book is so easy to read, but fills you with so much information. I reccomend this to anyone that wants to see a new angle on how internet marketing works. I could not put the book down. I plan to read it again it is that good!
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2 of 2 people found the following review helpful By Lenora M. Edwards on August 21, 2006
Format: Paperback
It's abundantly clear to me, after reading "Conversation Marketing," that Lurie knows how to ring the cash register for his target audience. This book is the first sound marketing advice I've run across, where the writer is an expert marketer who happens to specialize in the Internet. I appreciate his step-by-step advice, using common-sense analogies, so that I can finally understand just what all the fuss is about.
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1 of 1 people found the following review helpful By Roger Bauer on October 9, 2007
Format: Paperback Verified Purchase
Approaching prospects and customers as if you're just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That's the basic premise of the book, and I found it to be a good, albeit short, read.

Since the book IS so short, this is a quick read for anyone looking for ideas on a different approach to marketing their goods or services. It's to the point and delivers some good food for thought.

Overall, I'd recommend Conversation Marketing although it won't give you a brand spanking new approach to try. There are a lot of books that touch upon this concept (Seth Godin talks a lot about it in his books) so the odds of you having read other works that deliver the same basic message are pretty good if you're into this sort of thing.
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Format: Paperback
I "met" Ian Lurie through Twitter a couple years ago. Not only does he tweet frequently, but he's also interesting and funny, so it was easy to pay attention to him and join in on his conversations. At some point I became aware of his book (Conversation Marketing) and decided I should read it.

In the world of social media, there are many "gurus" out there who claim to know how to use social media effectively for marketing a business or product. However, Lurie doesn't need to call himself a guru to get your attention. It's clear from his interactions on Twitter that he knows what he's talking about.

Conversation Marketing was not what I expected. I thought Lurie was going to talk about how to have conversations on Twitter and other social media platforms for marketing purposes, but instead he talks about the "conversations" we have with our potential customers every day through our website. Lurie is very convincing about the importance of a well designed website and analysis of the traffic on the website (for better conversations with our potential customers).

I recommend Conversation Marketing to anyone with a website who wants to improve business in some way. Even if you think you know the basics of internet marketing, Lurie's book is bound to give you some new ideas or even teach you something entirely new.
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