Conversations with Marketing Masters (Hardcover)

~ (Author), Louella Miles (Author)
Key Phrases: brand portfolio strategy, marketing warfare, professional journey, Patricia Seybold Group, Silicon Valley, Wall Street (more...)

Editorial Reviews

Review

"…a treasure-trove for the marketer and anybody else interested in the dynamics of how and why some things sell" (Gulf Business, March 2007)

Product Description

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future.

The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

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Product Details

• Hardcover: 248 pages
• Publisher: Wiley (March 26, 2007)
• Language: English
• ISBN-10: 0470025913
• ISBN-13: 978-0470025918
• Product Dimensions: 9 x 5.9 x 0.9 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #991,089 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars An excellent compilation of marketing's best ideas, May 5, 2007

By	judith Lannon - See all my reviews (REAL NAME)

Laura Mazur and Louella Miles had the very good idea of interviewing the individuals best known for ideas in a number of different areas. Their book puts all the best ideas in one place-and in a very human form. Rather than merely producing a collection of summarized descriptions, they allow their subjects to speak for themselves. For a very stimulating insight into marketing's best ideas, the controversy surrounding them and the value that each contributes, Conversations with Marketing Masters makes very good bedside reading.

4.0 out of 5 stars Recommendation, March 26, 2007

By	Albino Boto "albie" (Portland, OR, United States) - See all my reviews

I heartily recommend this book.

The authors have assembled a group of folks who have each made a significant contribution to the discipline of marketing and recorded a wide range of views about the field. Anyone with an interest in marketing can examine all these views and pursue the ones of interest by means of the reference list provided in each chapter. Any serious student will want the book for this reference list alone.