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Erik Peterson, Vice President of Strategic Consulting, Corporate Visions, helps companies and salespeople around the world win at the three-foot level—when they’re sitting across the table from their most important prospects. Companies such as GE, AmerisourceBergen, and Oracle have sought his help to create their simple, differentiated, and memorable story. Peterson has delivered consulting, keynotes, and messaging skills workshops to more than 10,000 salespeople in 13 countries, and he leads a team that’s delivered this work in 56 countries around the world.
Tim Riesterer, Chief Marketing Officer and Senior Vice President of Products and Consulting, Corporate Visions, is a recognized thought leader and practitioner in the area of marketing and sales messaging. His first book, Customer Message Management, focused on increasing a marketing department’s impact on selling by providing customer-relevant, salesready messaging and tools that salespeople will actually use. Now, he’s turned his attention to salespeople themselves and what actually happens when they are in front of the customer with their lips moving.
|Length: 4:44 Mins|
Better than CCS, SPIN, etc; this is powerful advice, well written, funny and practical. I would recommend this to anyone who is required to sell or present their products and... Read morePublished 11 days ago by Mr.Picky
Very helpful book, even for people who have never been in sales. Practical advice and very easy to read.Published 1 month ago by Becky
Terrifically valuable - imagine you never have to sit through another boring PowerPoint deck... Will be interesting to watch this permeate the corporate world's messaging via... Read morePublished 2 months ago by Peter H. Schmidt
As an entrepreneur and novice sales person, I am getting a TON of value from this book. Highly recommend this to those of you who have to navigate through complex sales... Read morePublished 3 months ago by V. Iyer
Great read for all businesses, organizations involved in selling a complex solution. It is a practical approach to messaging and to engage buyers and customers in a way that... Read morePublished 3 months ago by Robert C. Bowen
I find it useful. I recommend it for people who looking for new approach in sales and negotiation . Good.Published 3 months ago by Ipatiouk
Conversational and fun to read. This book shows you a new perspective on selling and gives you tools to use for connecting with your prospects in a unique way.Published 3 months ago by L. Adams
Great analogies are used to hone in the important messages. Highly recommended for anyone involved in sales who are keen to further refine and develop their craft.Published 4 months ago by Cang Tran