Khalid Saleh is co-founder of Invesp, an ecommerce optimization company. He has more than 12 years of experience in ecommerce architecture, design and implementation, and is an in-demand speaker at industry events such as Emetrics, SMX, Conversion conference, DMA, PubCon and ACCM. Khalid is also the chief architect behind the first conversion optimization intelligence platform.
Ayat Shukairy is co-founder of Invesp, and focuses on website usability and online persuasion. She is a frequent speaker at industry events such as Search Engine Strategies and Web 2.0. Ayat is regularly quoted in publications including Internet Retailer, Retail wire, and Medill. Ayat is Invesp’s lead conversion architect helping companies such as HowStuffWorks, RHDJapan, and Home Gallery Stores generate an average 65% improvement in conversion rates and online revenue.
This book is incredibly important to anyone who cares about conversion rate optimization. There is no fluff in this book. Read morePublished 19 months ago by Joe
i had just completed a digital marketing diploma when I started to read this book. I just wish I had read it before I had finished the diploma as it was full of very useful... Read morePublished on September 6, 2012 by Jan20
This is certainly a must read for anyone involved in e-commerce on-site decision making. Easy read and well structured. Read morePublished on August 14, 2012 by C. Eric Bagdonas
I have been in the e-Commerce industry for a long time and have heard many myths and half-truths about converting. Read morePublished on August 14, 2012 by Thomas R. Bishop
When I got this book, I planned on reading it during my vacation time. After all, books on converting prospects into customers are a few out there. Read morePublished on July 28, 2012 by Alain Tremblay
This book is an interesting read from an academic perspective - but it simply does not result in improved conversions. Read morePublished on July 25, 2012 by Josh Kremer
The book covers all the basics that's necessary to understand and start CRO. For advanced addicts can help to organize all the areas that the methodology can cover. Read morePublished on July 8, 2012 by Krisztian Dunder
I bought this book because there were only 5 star reviews. Frankly I found it extremely boring. Someone said it's concise. It's not. Someone else said it's like a textbook. Read morePublished on January 1, 2012 by Torihama
Page visits were king at the onset of the Internet's birth, but websites realized visits were not enough. Read morePublished on October 4, 2011 by Bohdan Kot