Khalid Saleh is co-founder of Invesp, an ecommerce optimization company. He has more than 12 years of experience in ecommerce architecture, design and implementation, and is an in-demand speaker at industry events such as Emetrics, SMX, Conversion conference, DMA, PubCon and ACCM. Khalid is also the chief architect behind the first conversion optimization intelligence platform.
Ayat Shukairy is co-founder of Invesp, and focuses on website usability and online persuasion. She is a frequent speaker at industry events such as Search Engine Strategies and Web 2.0. Ayat is regularly quoted in publications including Internet Retailer, Retail wire, and Medill. Ayat is Invesp’s lead conversion architect helping companies such as HowStuffWorks, RHDJapan, and Home Gallery Stores generate an average 65% improvement in conversion rates and online revenue.
What many marketers and online business owners overlook is the fact that converting more customers out of the existing traffic is far more efficient than looking for more traffic. Read morePublished 9 days ago by Pal
A must-read for all online business owners and marketers. I've read a few other books on the subject, but many of them were less engaging, focused on tactics and did not provide a... Read morePublished 1 month ago by Courtney
Excellent source for conversion optimization. I have been using this book as a a go to book for commerce optimization.Published 1 month ago by Kuruvilla Mathew
This is a well-written reference guide on how you can turn your website visitors into customers. From the first few pages, you’ll really notice that the authors know first-hand... Read morePublished 2 months ago by Ms. Bookaholic
This book was amazing...it gave great pointers on how to turn your website visitors to customers! I loved the part where they dissect the process of what leads your customers to... Read morePublished 3 months ago by Zakiyrah
A conversion optimization process that you can implement right away!
The book was written by Khalid Saleh and Ayat Shukairy of invesp.com. Read more
This book is incredibly important to anyone who cares about conversion rate optimization. There is no fluff in this book. Read morePublished on March 11, 2013 by Joe
i had just completed a digital marketing diploma when I started to read this book. I just wish I had read it before I had finished the diploma as it was full of very useful... Read morePublished on September 6, 2012 by Jan20
This is certainly a must read for anyone involved in e-commerce on-site decision making. Easy read and well structured. Read morePublished on August 14, 2012 by C. Eric Bagdonas