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When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.
I really disliked the slow start. This book took forever to tell me something I didn't already know from my own research on the web. Read morePublished 3 months ago by Matheo Cadena
Highly recommend. This book is an awesome resource to improve conversion. There are a few outdated sections (already) but very solid concepts. Hat's off Ben, nice job.Published 8 months ago by Amazon Customer
I recouped my $16 investment for this book about 15 pages in. I gained about $10K worth of knowledge about 50 pages in. Read morePublished 10 months ago by malcolm angus-flach
I've had a profitable web-based business for going on 14 years and I've read a good number of marketing-related books and material in that time. "Convert! Read morePublished 11 months ago by Steven G.
Great book, has really added some talking points in my pitches about web strategy, and any book that gives me something to talk to clients about (and make myself sound smarter) is... Read morePublished 11 months ago by Charles Lockwood
Excellent Book illustrating the complexity behind conversion.Published 11 months ago by Amazon Customer