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Read this before you hire an 'expert' (who may not be an expert)
on April 28, 2011
As a small business owner who's been involved in several website designs -- and paid thousands of dollars to 'experts' on upping the conversion rates on web visits -- I say "read this book before you hire any experts." The reason? After reading this you may not see a need to spend thousands of dollars on 'experts.' In fact, I was in the middle of a website overhaul at the same time I got this book, and reading it saved me plenty of hours (read: $$) with my designer.
What I liked:
- Hunt acts as a consultant/advisor, not a theorist or artist.
- Hunt's "if/then approach makes his advice easy to grasp. No fluff.
- Photos showing the nuances and how little changes made big differences.
What I didn't like:
- LOL ... Nothing. I liked it all.
Take this book and Jakob Nielsen's "Prioritizing Web Usability" and you have a wealth of information for designing websites that bring results (read: $$).