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Convince Them in 90 Seconds or Less: Make Instant Connections That Pay Off in Business and in Life Paperback – May 26, 2010


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Convince Them in 90 Seconds or Less: Make Instant Connections That Pay Off in Business and in Life + How to Make People Like You in 90 Seconds or Less + How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships
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Product Details

  • Paperback: 295 pages
  • Publisher: Workman Publishing Company (May 26, 2010)
  • Language: English
  • ISBN-10: 0761158553
  • ISBN-13: 978-0761158554
  • Product Dimensions: 7.1 x 5 x 0.7 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #29,882 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Succes in business depends on effectively communicating your ideas at least as much as on thinking them up, and Boothman tells how to do that, offereng tips on everything from what to wear in the office to how to create a mission statement that actually motivates."
—Matthew Bishop, The Economist --This text refers to the CD-ROM edition.

Book Description

Persuade a client to buy what you're selling. Energize the boss to act on your ideas. Rally the staff to see themselves as members of your team. No matter what the situation, success in business depends on having effective relationships. Nicholas Boothman's first book, How to Make People Like You in 90 Seconds or Less, is "Dale Carnegie for a rushed era" (The New York Times). It has 87,000 copies in print, reprints continuously, and remains in hardcover. Now Boothman brings his innovative system of forging instant connections to the workplace.

This is a book that deals not only with the importance of making a great first impression, but also with ongoing business relationships. Based on the breakthrough idea of "rapport by design," HOW TO CONNECT IN BUSINESS IN 90 SECONDS OR LESS shows how to mine the potential in every situation, from an accidental meeting at the water cooler, to a brainstorming session, to a formal presentation before a large group. It digs into the fundamentals of Persuasion, Purpose, and Personality to get to the basis of self-confidence and effective communication. It covers the traditional business concerns of team building, e-mail and phone relationships, and managing up and managing down. And throughout, creative exercises make the ideas come alive, including "Evaporating Fear," "Making Your Own Good Luck," "Creating Your Ten-Second Commercial," and "Packaging Your Personality."

--This text refers to the CD-ROM edition.


More About the Author

I am passionate about human potential.

I spent the first 25 years of my working life as a fashion photographer and as a father of five children. I met so many people with tremendous potential but without any people skills - they were like roses with rubber bands wrapped around them - and they'd never blossom until someone took off that rubber band. I made up my mind to be that person.

I took a risk and traded in my cameras for a laptop and started out going into schools teaching kids how to ace interviews and get jobs. From there it grew fast and within 6 months I was invited to be the kick-off speaker at the AT&T Canada annual convention at the Metro Convention centre in Toronto.

Today I speak all over the world and my books have been translated into more than 30 language. My hottest business speech is "Be Brave - Take Risks." And why not? Taking risks is the only way businesses can grow and innovate.

More than 500 corporations, thousands of small businesses, and six of the world's leading business schools have contacted me to rally and inspire their staff to take risks and connect.

www.nicholasboothman.com
Nicholas Boothman, author of How to Make People Like You in 90 Seconds or Less, learned how to establish instant rapport with strangers while he was working as a fashion and advertising photographer. A licensed Master Practitioner of Neuro-Linguistic Programming, he is a consultant to individuals, groups, and corporations that want to learn the communication skills needed to connect with others. He lives in Toronto, Canada, with Wendy, his wife of 35 years.
www.nicholasboothman.com

Customer Reviews

4.8 out of 5 stars
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It is an easy read.
L. C. Broom
He spoke about how we limit ourselves and our potential every day and quoted the book and utilized the principles from within and the class loved it!
Nicole M.
This is a must read for anyone that has to deal with people in any capacity!
David Justus (Consignment)

Most Helpful Customer Reviews

20 of 20 people found the following review helpful By Mark E. Mathis on August 11, 2010
Format: Paperback
What a wonderful little book that packs a great big wallop! If you are serious about connecting with people in business, and reaping the rewards that come with more and better relationships, then this is an absolute must-read for you.

I had the good fortune of reading Nick Boothman's first book, "How to Make People Like You in 90 Seconds or Less," while on a flight to a conference in which I was teaching. I was inspired by the simplicity and practicality of Boothman's approach. I began using his techniques before even leaving the airplane and continued to use them in the cab, the hotel, and at the conference. It was a breakthrough moment for me. My audience paid closer attention, laughed more, and learned more than any other I had previously served. This happened because I connected with them in a much stronger and more meaningful way-Boothman's way. I've been following Nick's direction ever since.
Now, Mr. Boothman releases a pitch-perfect sequel-"How to Connect in Business in 90 Seconds or Less." While this volume is grounded in the same principles as his first book, every page is crafted with the businessperson in mind. As I have read and re-read this snappy, entertaining, profound book, I am amazed at how much more Nick Boothman has to teach me about persuasion-the craft of getting people (in this case clients and other business contacts) to want to do what I want them to do. It's all KFC: Know what you want, Find out what you're getting, and, Change what you do until you get what you want. Sounds obvious, right? Wrong. If it were many more of us would be much more successful.
Some of the material in this book is good basic sense that your mother told you but somehow leaked out of your head.
Read more ›
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14 of 14 people found the following review helpful By Robin Vaughan on August 4, 2010
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This book has revolutionized my thnking about my business. As a dentist I have always assumed that people understand what I do and for whom. But, as I read this book I realized that I didn't have a clear understanding of what I am trying to accomplish. Nick Boothman's book has helped me to better define what I am trying to accomplish in my patient's lives. When I understand and can better articulate the experience that I would like to provide for my clients, my staff and I have a better chance of success. If you cannot see the target it is very difficult to be on the mark. With this book we were able to see more clearly what we want to provide, every minute of every day, for the benefit of our patients and also how to communicate that to the world.

Now we can ask ourselves as we go through our day, 'Am I accomplishing what I should be right now?' That keeps us all focused and on track. We are building better relationships with our patients and potential patients which allows us to share what we can provide for them. That translates into more satisfied customers who refer more satisfied customers. If this book can help a dental office it can help any business.
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18 of 19 people found the following review helpful By Monsieur Lévêque on August 5, 2010
Format: Paperback
I have been involved in marketing and networking for the last 30 years both in Europe and North America and thought I had learnt almost all I could about connecting in business. I was so wrong. On a recent transatlantic trip I read Boothman's book twice and put many of the suggestions to work at a function I attended at the end of the trip and was blown away by the positive reaction generated by using the techniques suggested.
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8 of 8 people found the following review helpful By M. Bungay Stanier on August 4, 2010
Format: Paperback
In business - actually, in life - you've got a limited amount of time to make a difference. We're talking seconds here, not minutes. The bad news is it's easy to blow it. The good news is, it's easy to learn ways not to blow it.

Nick Boothman's book builds on NLP and other learnings to give you a wide range of ways to connect and convince fast. A practical, useful book that does what it says on the cover.
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4 of 4 people found the following review helpful By Theresa Thomas on August 5, 2010
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This is an excellent book for anyone who is in a relationship-driven career--Business, Finance, Marketing, Legal, Medical, Management, Sales, Customer Service--the list goes on including those entering the job market and want to have successful interviews. Whether you are a college student or seasoned professional, the information in this book will enhance your ability to quickly, consistently and successfully connect and interact with others.
I have read and/or listened to numerous books on business, rapport building and communication. This is one of my favorites. Read it. It will make a measurable, positive impact on your business and social life.
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2 of 2 people found the following review helpful By Steven Frank on May 12, 2011
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very well written and easy to understand. i'm ordering a second copy for a friend and her kids.. its too bad these skills arent taught in our public school system.. the world would be a completely different place!
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1 of 1 people found the following review helpful By Sephiros on May 10, 2013
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I'm in network marketing, and I wouldn't put this too high up on the list of impactful books, but I did learn a thing or two. I hate to say it but you'd get a lot more out of your money if you went with "How to win friends and influence people" by Dale Carnegie. Although the information in this book about NLP and mirroring and matching was worth the price alone.
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1 of 1 people found the following review helpful By izzy on January 10, 2013
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Great little book. Lots of ideas - many new, some you thought you knew, but had to be reminded. Study and succeed.
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