Customer Reviews

Convincing Minds and Moving Hearts

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Dick Richard's essay on winning commitment is both highly readable and full of valuable insights. It's especially important for those in the organizational world, who traditionally use just the "left brain", to think about the other side, the heart. The essay is an excellent and provocative argument for combining the mind and the heart.

If you fancy yourself a leader, you'd better read this article. Let's be honest: most of us in positions of leadership fail to fully deliver, and we fail because we put too much faith in knowledge, intellect, and logic. Dick Richards sets us straight: if we leaders expect commitment, then winning peoples' minds is not enough; we must win their hearts as well. That takes a different, additional set of skills. Dick's article packs dynamite in a few pages!

I've begun to notice how frequently the phrase "winning hearts and minds" appears in the business literature but how infrequently business executives know anything of a practical nature as to how to do either. This beautifully written and mercifully short piece spells out the vast differences between the two and tells executives how to do both. I've worked extensively with top executives for 30 years and have been looking for this article the whole time....

I've begun to notice how frequently the phrase "winning hearts and minds" appears in the business literature but how infrequently business executives know anything of a practical nature as to how to do either. This beautifully written and mercifully short piece spells out the vast differences between the two and tells executives how to do both. I've worked extensively with top executives for 30 years and have been looking for this article the whole time. Thanks, Dick, for writing it!