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Cooking with Trader Joe's Cookbook: Easy Lunch Boxes Hardcover


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Cooking with Trader Joe's Cookbook: Easy Lunch Boxes + EasyLunchboxes 3-compartment Bento Lunch Box Containers "CLASSIC" (Set of 4). BPA-Free. Easy-Open Lids (Not Leakproof) + EasyLunchboxes "Mini-Dippers" Small Dip and Sauce Containers, Leak-Resistant, Set of 8
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Product Details

  • Series: Cooking With Trader Joe's
  • Hardcover: 272 pages
  • Publisher: Brown Bag Publishers; 1 edition (September 20, 2012)
  • Language: English
  • ISBN-10: 1938706005
  • ISBN-13: 978-1938706004
  • Product Dimensions: 9.8 x 7.7 x 0.9 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #41,963 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Kelly Lester is a singer and actress with over three decades of stage, film, and TV credits (KellyLester.com). She is also a successful entrepreneur with no formal business training. In 2009 she founded her second company, EasyLunchboxes.com, which was born out of her innate ability to do things efficiently while on a shoestring budget, and her desire to send her daughters to school with waste-free, healthy lunches. With no money for advertising, Kelly turned to social media. Relying solely on word-of-mouth-marketing, she grew her sales via positive blog reviews and lots of "likes". EasyLunchboxes have been the #1 best-selling lunch boxes on Amazon.com since 2011, and her "seller success story" was prominently featured on Amazon's home page. Her EasyLunchboxes Facebook fan page was named a Top Ten Small Business Facebook Page by SocialMediaExaminer.com. Consequently, she has added "Social Media Expert" to her resume. Kelly is in demand as a public speaker, inspiring and motivating other entrepreneurs and small business owners with her story and self-taught marketing skills. As a solo mompreneur with no employees, Kelly enjoys personally communicating daily with her fans and followers, and relishes the true friendships she's made and the enthusiastic support she receives from her online community. Postings from her network of nearly 25,000 Facebook fans are the foundation for Cooking with Trader Joe's Cookbook - Easy Lunch Boxes. One of Kelly's book contributors, Cristi Messersmith, who pens the blog BentOnBetterLunches.com, explains Kelly's unique marketing skills: "In my opinion, it's absolutely her personal touch, her "chatterboxness" that gives Kelly an edge and has helped make EasyLunchboxes so popular. Sure, they are fabulous containers, but it's her social networking savvy and her creativity that's helped them gain so much notice..." Kelly and her husband, actor Loren Lester, live in Los Angeles. They have 3 daughters who all pack their own lunches.

More About the Author

Kelly Lester is a singer and actress with over three decades of stage, film, and TV credits (KellyLester.com). She is also a successful entrepreneur with no formal business training. In 2009 she founded her second company, EasyLunchboxes.com, which was born out of her innate ability to do things efficiently while on a shoestring budget, and her desire to send her daughters to school with waste-free, healthy lunches. With no money for advertising, Kelly turned to social media. Relying solely on word-of-mouth-marketing, she grew her sales via positive blog reviews and lots of "likes".

EasyLunchboxes have been the #1 best-selling lunch boxes on Amazon.com since 2011, and her "seller success story" was prominently featured on Amazon's home page. Her EasyLunchboxes Facebook fan page was named a Top Ten Small Business Facebook Page by SocialMediaExaminer.com. Consequently, she has added "Social Media Expert" to her resume. Kelly is in demand as a public speaker, inspiring and motivating other entrepreneurs and small business owners with her story and self-taught marketing skills. As a solo mompreneur with no employees, Kelly enjoys personally communicating daily with her fans and followers, and relishes the true friendships she's made and the enthusiastic support she receives from her online community. Postings from her network of nearly 25,000 Facebook fans are the foundation for Cooking with Trader Joe's Cookbook - Easy Lunch Boxes.

One of Kelly's book contributors, Cristi Messersmith, who pens the blog BentOnBetterLunches.com, explains Kelly's unique marketing skills:

"In my opinion, it's absolutely her personal touch, her "chatterboxness" that gives Kelly an edge and has helped make EasyLunchboxes so popular. Sure, they are fabulous containers, but it's her social networking savvy and her creativity that's helped them gain so much notice..."

Kelly and her husband, actor Loren Lester, live in Los Angeles. They have 3 daughters who all pack their own lunches.

Customer Reviews

The full color pictures and introductions from the fun and talented contributors add to this books appeal!
lmj
Unfortunately I don't have a Trader Joe's nearby which makes the recipes using their products a bit of a challenge for me.
Happy Pony Driver
This cookbook shows you exactly how each recipe will look once it's made and packed inside a lunch container.
Laura Fuentes

Most Helpful Customer Reviews

23 of 23 people found the following review helpful By Laura Fuentes on September 26, 2012
Format: Hardcover
This cookbook shows you exactly how each recipe will look once it's made and packed inside a lunch container. I saw another review say that if you don't have a TJs don't buy it--well that's not true! A cracker is a cracker, tortilla wraps are tortilla wraps and yogurt is yogurt no matter the brand. Ingredients are just that - ingredients. There isn't anything you can't buy in another store (I personally don't have a TJs in my state).
As far as "a bunch of people tooting their own horn" I'd like to think of it as a collaborative approach to putting together a cookbook with over 30 different points of view on how a fresh lunch can be made. We all have different recipes that work for us and when something is good, don't you want to share it with friends?
Unlike other cookbooks who photograph 1 out of 8 recipes, in this book everything is pictured. HUGE bonus.
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12 of 12 people found the following review helpful By ybot on October 24, 2012
Format: Hardcover Verified Purchase
I am disappointed in this book. Way too much "talk" where there could have been more recipes. While there are some good ideas, I was disappointed in the part of making the lunch all cute since I don't have time for that as I make 3-5 lunches for boys everyday. Some of the recipes looked good for an adult's taste buds, but would never fly in my kids' lunch boxes (and they are generally not picky). I love the Easy Lunch Box containers and have been using them for over two years so really wanted ideas for foods that would fit these. Maybe 1/4 of the book's ideas/recipes is doable for us. It is just an odd assortment of ideas/recipes which I suppose happens with so many contributors, but I just expected more.
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8 of 9 people found the following review helpful By MomofTwo on September 19, 2012
Format: Hardcover
I'm not sure why I find packing lunches for my kids so tedious, but I do! Even though the school year has just begun I'm already in a rut, packing the same two meals every day. No wonder my kids are bored... but all that is about to change! This book has tons of gorgeous looking, "outside the box" lunch ideas. Who would have thought to make PB&J Sushi (rolled up on flatbread) or "Un-Fried Rice" (brown rice, diced avocado, and edamame)? The latter is served with sides of fresh pineapple and cashews. Healthy, wholesome, and nutritious... and best of all, not just another ham sandwich!

This book is kid-friendly, but not kid-centric. I can't wait to try the Lentil & Quinoa Salad, as well as the Vegetable Gyoza over Brown Rice & Veggies. Each recipe is accompanied by a picture, but be warned: looking at this cookbook will make you hungry!
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8 of 10 people found the following review helpful By spacecake on September 18, 2012
Format: Hardcover Verified Purchase
i have been waiting, waiting, waiting (o so 'are we there yet' patiently) for this book to come out; and....not disappointed AT ALL (and my expectations were ridiculously high).

PROS
-Photos of every single easy-lunch-box recipe & meal (!)
-Photos are stylish (which translates into me wanting to actually do something with this cookbook - you know, like cook). Your photographer kicks it!
-It's funny: you've somehow taken the hilarity that is Deanna Gunn & Wona MIniati and woven it into making easy-lunch-boxes
-The 'personal narratives' behind all the "chefs": I love this - straight up people stories - nothing mushy gushy....just more hip fun
-THE ACTUAL RECIPES: k, i honestly JUST got this cookbook; but, they look crazy easy. I have made the ABC Pockets before (page 130) - they are amazing & take me 10 minutes to make.
-My Kids Review: they are perusing the cook-book now & shouting out "oooo mum, this one looks really good - can we go to Trader Joe's and make it?"

CONS
-none.

ANYTHING ELSE?
-100% TRADER JOE'S. nuff said.
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5 of 6 people found the following review helpful By M. Kostis on January 8, 2013
Format: Hardcover Verified Purchase
I was expecting this book to contain quick, easy, healthy lunch recipes from scratch, but discovered to my dismay that many, many of the recipes are based on pre-packaged convenience foods. I did get lots of ideas, though, and enjoyed reading the blurb about each contributor. I was thrilled to find recipes from two of my favorite cooks, including Aviva Goldfarb of The Six O'Clock Scramble, who dinner menu planning service is the BEST, and Laura Fuentes of MOMables, who offers a similar service for school lunches. I'm also inspired by this book to find out more about some of the other contributors; but as for the the book as a whole, had I had a chance to examine it before buying, I would not have purchased.
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4 of 5 people found the following review helpful By momhaton on September 28, 2012
Format: Hardcover Verified Purchase
Wow, I expected to get some help with our lunch packing dilemmas and instead I've filled up our dinner planner for weeks. Not only are there some great lunch box ideas in here but I LOVE the ELB system and pics and now the recipes! I've seriously gone to TOWN with the book. The quiche with the whole wheat crust is amazing! I added some sauteed veggies pre-cut from TJ's (asparagus, mushroom, red onion) in coconut oil. I've never enjoyed quiche without cheese... until now. I used pastry flour and used 1.5 cups rather than the .5 cup the recipe lists. I can't wait to work through the list we've generated from this book. It really helps us with a lifestyle that tries to omit as much sugar and pre-processed goods. Although there are some pre-made meals in here, I feel that is allows us to all be human. Every now and then in a world of preparing meals from scratch, it's nice to know that I can open up a box for an EASY and nutritious meal. THANK YOU ELB & TJ!
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