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Cooking Up a Business: Lessons from Food Lovers Who Turned Their Passion into a Career -- and How You C an, Too Paperback – December 3, 2013
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Top Customer Reviews
But still, an interesting read, and definitely a good one if manufacturing packaged goods is the sort of food entrepreneurship you're interested in.
Her writing style makes the reader believe in her point of view and feel that if they go by the business suggestions she makes, they will definitely benefit from those ideas.
Hofstetter's background at a food editor at O and Reader's Digest has exposed her to possibly hundreds of interesting companies competing against the big food conglamerates that now dominant the shelves of our main stream grocers.
She has chosen wonderful David vs Goliath anecdotes of start ups working both against the popular conventions of the market place and entrenched products by largely working with elbow grease, a belief in their products and incredible fortitude.
The products range from wine, chocolate to granola, chips. burritos, baby food and flavored waters. In each case there are both competitors and an opportunity to redefine the space. Cameron Hughes' wine business is big and completely challenges the contradiction of cheap high quality wine. Evol's burrito's and prepared frozen plates both taste good and won't kill you with chemicals, nor will the innovative Popchips or new style microwave popcorn.
The book focuses on the challenges of successful start ups. Each chapter both profiles the founder's and their product and provides some unique learning lessons for the reader ranging from patience, budgeting, research, marketing and of course hard work.
It's meant to inform, inspire and make the reader feel good and it certainly does. It also succeeds in raising one's awareness of brands and health.Read more ›
Most Recent Customer Reviews
Great and practical advice. It really helped me sort my thoughts and come up with a good game plan. It was also very inspirationalPublished 1 month ago by Lilian Chaves
I really enjoyed this book! Excellent stories about different types of food businesses at various stages of growth. Read morePublished 2 months ago by brian
While this book was part of an Entrepreneurship class, I decided to choose it because of the title. I love to cook and experiment with new recipes so I thought it would be... Read morePublished 5 months ago by Rebecca Kraft
I was presented the opportunity to take an entrepreneur course at the University of Baltimore (ENTR 300) this Fall 2015 semester. Read morePublished 5 months ago by UB Student
Great stories of success. Didn't have enough information I how to actually launch a business but just stories.Published 6 months ago by Moved to ME
If it weren’t for this book, my company, Good & Pleasant, probably wouldn’t exist. I’m a risk-mitigating commercial real estate attorney who dreamed of taking my grandmothers’... Read morePublished 7 months ago by Krishana Pleasant
Excellent and well written book for any one interested or involved in the food and health supplement business.
It was a page turner from start to finish. Loved it!
I skimmed over the book and I found it to be not quite what I was looking for after all.Published 9 months ago by mscraftie56