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"Coolhunting reports on useful techniques for helping to see what’s coming.Wrap it in a plain brown wrapper,and read it surreptitiously." -- Tom Davenport, Harvard Business Online
"...Coolhunting is a skill we all need to master. This book, entertaining and informative..., is a terrific place to start." --Jack Covert, 800-CEO-READ Blog
“Marketers, especially the online variety, and anyone else chasing what’s cool, will want to read the new AMACOM book Coolhunting .” -Ted Kinni, Reading Writing Management Blog
“If success in business means determining your core business and then adapting that core as our customers' needs change quickly, then coolhunting is a skill we all need to master. This book, entertaining and informative about current culture, is a terrific place to start.”
-Jack Covert, 800-CEO-READ Blog
“Coolhunting is an entirely different experience and targets those of us who are fascinated by social networks, how they work, and what's ‘cool.’" -- AllThingsWorkplace.com
“Gloor and Cooper provide a real-world, practical approach to hunting something as elusive and illusory as 'coolness'.” -- Soundview Executive Book Summaries
“The authors write in a style that is easy for those outside of their cutting-edge mindset to understand." --Midwest Book Review
“Helping to ‘elucidate the culture of cool’ this book is fascinating… based on solid and credible field research…“ – Inside Retailing
“…For those keen to mine the wealth of information available in online communities…virtues of social network analysis are clearly demonstrated…an inspiring read…”-- B&T Weekly
“There are many layers to this book, but readers will leave convinced that social networks hold the key to the future.” – BizEd magazine
“An invaluable tool for businesses of all sizes…will show you how to stay ahead of the curve and on the cutting edge.” -- Strictly Business.com
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