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Copy This! : Lessons from a Hyperactive Dyslexic who Turned a Bright Idea Into One of America's Best Companies
 
 
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Copy This! : Lessons from a Hyperactive Dyslexic who Turned a Bright Idea Into One of America's Best Companies [Hardcover]

Paul Orfalea (Author), Ann Marsh (Author)
4.6 out of 5 stars  See all reviews (24 customer reviews)

Price: $23.95 & eligible for FREE Super Saver Shipping on orders over $25. Details
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Book Description

September 12, 2005
Copy This!, Paul Orfalea's inspiring, personal story of turning lemons into lemonade, may be the most unusual business memoir ever published.

Paul Orfalea struggles mightily to read, to write, and to sit still through a business meeting. So what's the problem? By working with the obstacles life dealt him—he calls his dyslexia and ADHD "learning opportunities"—he grew a 100-square-foot copy shop named Kinko's into a $1.5 billion-a-year company that Fortune named one of the best places in America to work.

This is the story of a boy who flunked out of second grade—a boy who was fired by a gas station for writing illegible receipts. But it's also the story of a boy who learned from the world directly, who was brave enough to fail, who knew he had to rely on other people. A boy who developed empathy, a particular gift of his dyslexia that gave Orfalea the crucial insight into what makes Kinko's work. When Paul Orfalea first looked out on the worried, hopeful faces of his customers, he knew that he was in the problem-solving business—at four cents a page. Kinko's doesn't so much handle paper as it handles dreams.

Paul Orfalea really did do it his way. With humor, wisdom, and compassion, he shares his invaluable experiences and unorthodox business lessons with the millions of those who are just a little bit "different," and who wonder if there's a place for them in the world. There is: at the top.

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Copy This! : Lessons from a Hyperactive Dyslexic who Turned a Bright Idea Into One of America's Best Companies + Two Billion Dollars in Nickels: Reflections on the Entrepreneurial Life + The Entrepreneurial Investor: The Art, Science, and Business of Value Investing
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Editorial Reviews

From Publishers Weekly

The now-retired founder of Kinko's mixes autobiographical anecdote with large doses of business advice in this candid, conversational account of his entrepreneurial rise. With the help of coauthor Marsh, Orfalea replicates much of the usual business wisdom, like customers come first and keep your co-workers happy and motivated. More original are his autobiographical sections, which explain how a man with dyslexia, an uncontrollable temper and a mistrust of authority managed to grow a tiny California copy shop into a $2-billion-a-year company. His difficulties gave him "learning opportunities," he explains. "They propelled [him] to think differently," he says, and to develop "an unorthodox, people-centered, big-picture business model" that relied heavily on the intelligence and skill of his franchise managers. Orfalea's exuberant and irreverent attitude—he freely admits to cheating in school and relying on others to get him through college—will entertain many readers, and his sanguine acceptance of his dyslexia will inspire many others. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From School Library Journal

Adult/High School–What's to become of a hyperactive boy with dyslexia who can't sit through a full lesson and who spends more time in the principal's office than in class? If he is Paul Orfalea, he turns potentially overwhelming challenges into strategic opportunities and grows up to nurture a small copying firm into a $2-billion-a-year operation called Kinko's. This effervescent memoir tells how he did it, not least by making the most of his advantages--including intelligence, imagination, pep, and a close extended family of Lebanese-American origins--and by realizing early on that his reading, writing, and attention problems meant that he needed others to help him achieve his dreams. His unconventional, team-based approach to business and his can-do philosophy for success are explained in 12 entertaining chapters called Lessons. Each one offers numerous cogent tips from the author as well as recollections and comments contributed by longtime colleagues. Written with wit and style, this book offers much to inspire readers with obstacles to overcome or who march to a different drummer.–Starr E. Smith, Fairfax County Public Library, VA
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Details

  • Hardcover: 248 pages
  • Publisher: Workman Publishing Company (September 12, 2005)
  • Language: English
  • ISBN-10: 0761137777
  • ISBN-13: 978-0761137771
  • Product Dimensions: 9.3 x 6.2 x 1 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #369,892 in Books (See Top 100 in Books)

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22 of 26 people found the following review helpful:
5.0 out of 5 stars More Than Meets The Jaundiced Eye, September 14, 2005
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This review is from: Copy This! : Lessons from a Hyperactive Dyslexic who Turned a Bright Idea Into One of America's Best Companies (Hardcover)
As a longtime coworker who still works with Paul, I want to address a frequent criticism of this book: that it offers no new and earth-shattering business wisdom.

That kind of thinking permeates business and media; they would rather have new ideas than good ideas, they would rather be exciting than effective.

Every twenty years or so, someone has to remind us that quality matters, values matter, and the biggest secret of all: you should be nice to your customers and coworkers. Paul's values and methods may be found in other business books, but they will still seem absurd and dangerously revolutionary to the ruthless, greedy bastards who still dominate America's boardrooms.
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12 of 13 people found the following review helpful:
5.0 out of 5 stars I can't love it more, November 30, 2005
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red hat (Palo Alto, CA) - See all my reviews
This book is so excellent that I am recommending it to all my friends. I finished the tapes first, then bought the book and read through the whole book again.

He talked about so many enlightening points that they don't teach you in school. His real life experiences made fascinating stories. I enjoyed his book more than Jack Welch's which I also liked. I found what he highlighted in the book is more applicable to normal people like myself. It is also a fun book to read with lots of funny anecdotes, highly recommended.
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15 of 17 people found the following review helpful:
3.0 out of 5 stars Inspirational, but repetitive., October 26, 2005
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This review is from: Copy This! : Lessons from a Hyperactive Dyslexic who Turned a Bright Idea Into One of America's Best Companies (Hardcover)
The book is one of many I have read by self-made business people. It gives a historical account of the rise of Kinko's sprinkled with ample nuggets of Mr. Orfalea's philosphy and business principles.

It also (*very* unusual in these typically self-stroking autobiography/business tomes) covers the author's problems with anger management and openly discusses his psychological shortcomings. I feel the author's willingness to acknowledge his ugly side lends a tremendous credibility to his story -- unlike others in this class (Trump, Welch, Etc.), Paul doesn't pretend he is a God Who Walks the Earth.

The book, (and the author's business acumen) tend to be more touchy-feely a la "Ben and Jerry's" story than the pragmatic discussions of the "How I did it and Why" found in books such as "Dave's Way" by Dave Thomas or "Winning" by Jack Welch.

If you enjoy these types of entrepreneur-oriented books, have (or love someone who suffers from) Dyslexia, or are a Kinko's co-worker, you will find value in reading this book. Others may find the minutea of the chronological story of Kinko's and the frequent reminders of his Dyslexia to be somewhat dull.
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Inside This Book (learn more)
First Sentence:
WHILE DRIVING ME TO SCHOOL ONE DAY IN 1957, my mother saw a dark-haired kid walking to class and, assuming he was Lebanese like the rest of our family, told me I should meet him. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
earliest partners, largest partners, soul catch, original store
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Los Angeles, Santa Barbara, Dan Frederickson, Tim Stancliffe, Mark Madden, North Carolina, Isla Vista, New York, Brad Krause, Charlie Wright, Jimmy Warren, Kinko's Service Corporation, Copy Tms, Craig Redwine, Dave Vogias, David Vogias, Kinko's Northwest, Professor Publishing, Todd Johnson, West Coast, Blaise Simqu, Dana Jennings, Harvard Business School, Pardall Road, San Diego
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