The #1 book on advertising copywriting. Lots of examples. Fun to read.
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Editorial Reviews
Review
"Bruce's book is a great introduction to a craft that is partly art, partly business, and he addresses both in full measure." --Luke Sullivan. Author - Hey Whipple, Squeeze This.
"Don't read this book. It has too many of our secrets." --Alex Bogusky - Crispin Porter + Bogusky
"Now digitally enhancing the chances that you won't suck" --Jeff Goodby - Goodby Silverstein & Partners
"Don't read this book. It has too many of our secrets." --Alex Bogusky - Crispin Porter + Bogusky
"Bruce's book is a great introduction to a craft that is partly art, partly business, and he addresses both in full measure." --Luke Sullivan. Author - Hey Whipple, Squeeze This. --This text refers to an alternate Paperback edition.
"Don't read this book. It has too many of our secrets." --Alex Bogusky - Crispin Porter + Bogusky
"Now digitally enhancing the chances that you won't suck" --Jeff Goodby - Goodby Silverstein & Partners
"Don't read this book. It has too many of our secrets." --Alex Bogusky - Crispin Porter + Bogusky
"Bruce's book is a great introduction to a craft that is partly art, partly business, and he addresses both in full measure." --Luke Sullivan. Author - Hey Whipple, Squeeze This. --This text refers to an alternate Paperback edition.
About the Author
"One of Chicago's creative superstars." He was an award-winning copywriter - first at JWT, then Dave Kennedy (co-founder of Wieden + Kennedy, the Nike agency). Then he became the youngest-ever VP Creative Director at Leo Burnett.
As a "Creative Consultant," he helped Apple Computer with strategy systems, recorded with Rock & Roll legends, and was Creative Director for a President of the United States. --This text refers to an alternate Paperback edition.
As a "Creative Consultant," he helped Apple Computer with strategy systems, recorded with Rock & Roll legends, and was Creative Director for a President of the United States. --This text refers to an alternate Paperback edition.
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Most Helpful Customer Reviews
8 of 8 people found the following review helpful:
4.0 out of 5 stars
An Important Book for anyone starting an advertising career,
By A Customer
This review is from: Copy Workshop Workbook: Second Edition (Paperback)
The book is full of case histories and self-tests.It is written in an easy to read manner and is very visual in its layout. It mainly tackles the creation of ads and campaigns and traces the history and evolution of the creative process. Strongly recommended to students and younger executives of advertising. I also recommend Ogilvy on Advertsing which deals also with the professional aspects of agency work.
8 of 8 people found the following review helpful:
5.0 out of 5 stars
This book can improve your writing...,
This review is from: Copy Workshop Workbook: Second Edition (Paperback)
For many years, this has been the #1 college textbook for communications majors. It imparts the principles needed for one of the most harrowing jobs in the world of business -- writing the copy for ads and commercials. (But as a matter of fact, most of the principles of copy writing are also the principles of good writing in general, so you don't have to be an ad man to benefit.) The author says, "Having a good time is one of the ways you make great advertising." And this book is fun! Even better, after reading it, you will never look at any advertisement anywhere the same way.
6 of 6 people found the following review helpful:
5.0 out of 5 stars
Copywriting course between two covers!,
By
Amazon Verified Purchase(What's this?)
This review is from: Copy Workshop Workbook: Second Edition (Paperback)
If you are looking for a foundation on which to build a copywriting career then you should buy this book.It lays a solid foundation in advertising history, marketing strategy, and copywriting. Even demonstrates how to write various types of advertising. It's no hyperbole to state that it is a whole course on copywriting fundamentals between two covers! If you are serious about becoming a copywriter, your best move is to get this book first.
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