Customer Reviews

Copy Workshop Workbook: Second Edition

5 star:		(6)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

The book is full of case histories and self-tests.

It is written in an easy to read manner and is very visual in its layout. It mainly tackles the creation of ads and campaigns and traces the history and evolution of the creative process.

Strongly recommended to students and younger executives of advertising.

I also recommend Ogilvy on Advertsing which deals also with the professional aspects of agency work.

For many years, this has been the #1 college textbook for communications majors. It imparts the principles needed for one of the most harrowing jobs in the world of business -- writing the copy for ads and commercials. (But as a matter of fact, most of the principles of copy writing are also the principles of good writing in general, so you don't have to be an ad man to benefit.) The author says, "Having a good time is one of the ways you make great advertising." And this book is fun! Even better, after reading it, you will never look at any advertisement anywhere the same way.

If you are looking for a foundation on which to build a copywriting career then you should buy this book.

It lays a solid foundation in advertising history, marketing strategy, and copywriting. Even demonstrates how to write various types of advertising. It's no hyperbole to state that it is a whole course on copywriting fundamentals between two covers!

If you are serious about becoming a copywriter, your best move is to get this book first.

This is one of the best hands-on introductions to copywriting available. It's perfect for beginning students and even as a refresher for old pros. It's chock full of exercises designed to get you thinking about creating good advertising instead of mimicing what already exists. Simply a must for anyone interested in copywriting as a career

This book is essentially a textbook on the craft of copywriting, and it's too bad that not all textbooks are this entertaining. Of great use to students, teachers, novice copywriters, and pros, it is unquestionably one of the greatest single sources of information available on copywriting.

Agencies use it as a training resource. It's used by universities, art schools, and the American Management Association (it's the basic book for their copywriting seminar).

The book provides a solid foundation in advertising history, copywriting, and marketing. It covers the bases as far as the different forms of advertising are concerned and does it so well and clearly that even a person with absolutely no knowledge of advertising or copywriting would easily understand it. It is a great introduction to the fundamentals of copywriting and their application to advertising in all the various media.

One caveat, while this book is still extremely useful, a new, updated edition is now avaialble. While the newer edition definitely has more relevant information in it, the older version is still an excellent guide and cheaper to buy. I picked up both at a discount and am glad I did.

Great book. I love you Amazon. Skip the school lines and get your materials here. I saved over $250 by shopping on Amazon.com

I bought this book used, and expected highlighter marks and pen marks, because that's usually how textbooks come, but this was in pretty awesome condition! No marks at all in it, basically brand new, just seemed to have been sitting on a shelf for a while!

The item came in great condition and everything, but it took some time to arrive, which was a bit annoying since I needed it for a class. Other than that, everything was good I guess