on February 16, 2014
Short and sweet, this book is a great overview of some of the bigger names in the industry. It goes through some popular campaigns, a history of advertising, and information on basic concepts and selling principles. Also, it has a bunch of hands on activities that really get the brain going and drive the strategies home.
on September 18, 2011
I bought this book used, and expected highlighter marks and pen marks, because that's usually how textbooks come, but this was in pretty awesome condition! No marks at all in it, basically brand new, just seemed to have been sitting on a shelf for a while!