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Price:$47.95+ Free shipping with Amazon Prime

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on February 16, 2014
Short and sweet, this book is a great overview of some of the bigger names in the industry. It goes through some popular campaigns, a history of advertising, and information on basic concepts and selling principles. Also, it has a bunch of hands on activities that really get the brain going and drive the strategies home.
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on September 12, 2015
GREAT!
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on September 18, 2011
I bought this book used, and expected highlighter marks and pen marks, because that's usually how textbooks come, but this was in pretty awesome condition! No marks at all in it, basically brand new, just seemed to have been sitting on a shelf for a while!
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on September 26, 2010
Great book. I love you Amazon. Skip the school lines and get your materials here. I saved over $250 by shopping on Amazon.com
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on September 18, 2010
The item came in great condition and everything, but it took some time to arrive, which was a bit annoying since I needed it for a class. Other than that, everything was good I guess
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