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I felt that I needed to give my opinion on this book because it's REALLY good.
Well grounded in recent research in a variety of fields ranging from history to neuroscience, this book challenges conventional wisdom about innovation and imitation.
Still, most firms kowtow to the mythical power of innovation, striving to invent the next big thing.
I was hoping to hear about the infamous Samwer brothers from Germany who copied Ebay and sold there version a few months later. Read morePublished 16 months ago by mickbaker
I think the book is maybe too long for its goal: communicate the power of imitation and to claim its validity. Read morePublished 19 months ago by Franco Olcese
Imitation is not only the sincerest form of flattery, but can also be very useful business wise. "Copycats: How Smart Companies use Imitation to Gain a Strategic Edge" is a guide... Read morePublished on August 14, 2010 by Midwest Book Review