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Most Helpful Customer Reviews
36 of 39 people found the following review helpful:
4.0 out of 5 stars
Copwriter's Beware,
By A Man Named "Smivey" (Los Angeles, CA) - See all my reviews
This review is from: The Copywriter's Bible (Mastercraft Series) (Paperback)
While this is a very good book, you may be interested to know that it's merely a paperback version of the original book originally published in 1995. The trick here is the new paperback version doesn't contain any new material, yet it has a different title. The original book was titled "The Copy Book." If you already own this book, don't buy "The Copywriter's Bible." Same book, different name. I found out the hard way.
16 of 16 people found the following review helpful:
5.0 out of 5 stars
Instant Payback from Expert Advice,
By
This review is from: The Copywriter's Bible (Mastercraft Series) (Paperback)
With "how to" books, I have a relevancy quiz: Does the book quickly tell me something new worth knowing, as I flip through its pages? This book did. So I bought it and put it aside without a second look. Recently I was struggling with a major ad campaign. I pulled this book off the shelf and began reading the plain, direct, revealing advice that each of these hugely talented and amazingly humble copywriting stars offers. And presto: I found my way again. I began writing above my level, too. I can't recommend the book enough, but you have to read it: it is not a coffee-table book, despite its looks.
7 of 7 people found the following review helpful:
5.0 out of 5 stars
a must for every (aspiring) copywriter,
By A Customer
This review is from: The Copywriter's Bible (Mastercraft Series) (Paperback)
this is a good book to have in every writers' collection. it's not as much about the writing tips, but having so many well-written ads in the same book by 32 of the world's greatest copywriters is a good thing to have whenever you have writer's block (or even artdirector's block).
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