Customer Reviews

The Copywriter's Bible (Mastercraft Series)

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While this is a very good book, you may be interested to know that it's merely a paperback version of the original book originally published in 1995. The trick here is the new paperback version doesn't contain any new material, yet it has a different title. The original book was titled "The Copy Book." If you already own this book, don't buy "The Copywriter's Bible." Same book, different name. I found out the hard way.

With "how to" books, I have a relevancy quiz: Does the book quickly tell me something new worth knowing, as I flip through its pages? This book did. So I bought it and put it aside without a second look. Recently I was struggling with a major ad campaign. I pulled this book off the shelf and began reading the plain, direct, revealing advice that each of these hugely talented and amazingly humble copywriting stars offers. And presto: I found my way again. I began writing above my level, too. I can't recommend the book enough, but you have to read it: it is not a coffee-table book, despite its looks.

this is a good book to have in every writers' collection. it's not as much about the writing tips, but having so many well-written ads in the same book by 32 of the world's greatest copywriters is a good thing to have whenever you have writer's block (or even artdirector's block).

The writer's in this book are excellent. That may go without saying. But what really makes this book stand out is how each writer is liberated their own section of the book. It's amazing, that asked the same question: "How do you write your copy", each came up with a completely different answer. Ed McCabe's writing is especially insightful. It makes me wonder if people with this much talent should have graduated already...to making movies. The book was published by a British Art Directors group, so feel reassured, people of copy, people of art appreciate your laboured yet witty long copy ads.

Wow! There are over 200 ads in this book and I could spend hours just cruising through each of them. But this is more than just a book with top advertising pictured in it. It is also a primer on idea generation, perfect for anyone writing ad copy and feeling blocked.

The writers in this book are some of the industry's best and each has their own stand alone section that discusses their approach to the art and science of copywriting. They are essentially asked "How do you write your copy?", and then turned loose to answer. Amazingly, each seems to come up with a different answer and approach to their craft.

The book also appears under the the title "The Copywriter's Bible," but either edition is equally great. Different cover, same great content.

Yeah ... I'll jump on this wagon. It's a great book. And it's already done wonders for my daily idea-generation duties. Get it.

Brutal! I opened the book and cut my fragile fingers. Now they sting. How can I write copy with gravely injured fingers? I'd pay for tips on that!