- Purchase this entertainment book and get 12 issues to either Rolling Stone, Men's Journal or Us Weekly for $2.95 each. That's less than $0.25 an issue. Here's how (restrictions apply)
Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.
|
Special Offers and Product Promotions
Frequently Bought Together
Customers Who Bought This Item Also Bought
by Roger D. Wimmer
|
by K. Tim Wulfemeyer
|
Inside Reporting: A Practical Guide to the Craft of Journalism by Tim Harrower |
by John Hewitt
|
by Herbert Zettl
|
Editorial Reviews
Review
"Milan D. ""Mike"" Meeske (Ph.D., University of Denver) is a professor of radio and television and Director of Nicholson School of Communication at the University of Central Florida in Orlando. He previously taught at the University of Hawaii and worked for broadcast stations in Nebraska and Colorado. He has authored many journal articles, is co-author of ELECTRONIC MEDIA IN GOVERNMENT, and has written chapters for several other books." --This text refers to an out of print or unavailable edition of this title.
Product Description
COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.
See all Editorial Reviews
"Milan D. ""Mike"" Meeske (Ph.D., University of Denver) is a professor of radio and television and Director of Nicholson School of Communication at the University of Central Florida in Orlando. He previously taught at the University of Hawaii and worked for broadcast stations in Nebraska and Colorado. He has authored many journal articles, is co-author of ELECTRONIC MEDIA IN GOVERNMENT, and has written chapters for several other books." --This text refers to an out of print or unavailable edition of this title.
Product Description
COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.
See all Editorial Reviews
Product Details
Would you like to update product info or give feedback on images?
|
Look Inside This Book
Citations
(learn more)
3
books
cite this book:
- Writing for Visual Media, Second Edition by Anthony Friedmann in Back Matter
- MediaWriting: Print, Broadcast, and Public Relations by W. Richard Whitaker on page 130
- Teaching Mass Communication: A Guide to Better Instruction by Michael D. Murray on page 95
What Do Customers Ultimately Buy After Viewing This Item?
 |
88% buy the item featured on this page: Copywriting for the Electronic Media: A Practical Guide $105.68 |
 |
5% buy Guided Flight Discovery Private Pilot Handbook |
 |
4% buy The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells $12.24 |
 |
3% buy Lippincott Manual of Nursing Practice, North American Edition $60.71 |
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
Help others find this product — tag it for Amazon search
No one has tagged this product for Amazon search yet. Why not be the first to suggest a search for which it should appear?
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
|
Share your thoughts with other customers:
|
|||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
 |
Customer Discussions
Beta (What's this?)
New! See all customer communities, and bookmark your communities to keep track of them.
|
This product's forum
(0 discussions)
Ask questions, Share opinions, Gain insight
Active discussions in related forums
|
||||||||||||||||||||||||||||||
Product Information from the Amapedia Community
Beta (What's this?)Be the first person to add an article about this item at Amapedia.com.
› See featured Amapedia.com articles
Listmania!
So You'd Like to...
Look for Similar Items by Category
- Books > Business & Investing > Industries & Professions > High-Tech
- Books > Business & Investing > Skills > Communications
- Books > Entertainment > Movies
- Books > New & Used Textbooks > Business & Finance
- Books > New & Used Textbooks > Humanities > Performing Arts > Film & Television
- Books > Nonfiction > Current Events > Mass Media
 Subscribe to The Amazon MP3 Download newsletter to find out about free song downloads, new releases and hot digital music deals first.  |
Best Books of 2008 |
Bosch Tools are Invented for Life |
||||||||
|
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue shopping: Top Sellers
| ||||
| ||
| ||
| ||
| ||
| ||
