Intended for basic writing courses in broadcast/cable copywriting, radio/TV/commercial writing, broadcast-continuity writing, and broadcast advertising.
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Book Description
Editorial Reviews
Review
"Milan D. ""Mike"" Meeske (Ph.D., University of Denver) is a professor of radio and television and Director of Nicholson School of Communication at the University of Central Florida in Orlando. He previously taught at the University of Hawaii and worked for broadcast stations in Nebraska and Colorado. He has authored many journal articles, is co-author of ELECTRONIC MEDIA IN GOVERNMENT, and has written chapters for several other books."
--This text refers to an out of print or unavailable edition of this title.
About the Author
Milan D. "Mike" Meeske (Ph.D., University of Denver) is Professor Emeritus of radio and television and former director of Nicholson School of Communication at the University of Central Florida in Orlando. He previously taught at the University of Hawaii and worked for broadcast stations in Nebraska and Colorado. He has published numerous articles in journals such as JOURNALISM QUARTERLY and JOURNAL OF BROADCASTING & ELECTRONIC MEDIA and served on the Board of Directors of the Broadcast Education Association. He is coauthor of ELECTRONIC MEDIA IN GOVERNMENT and has written chapters for several other books.
--This text refers to an out of print or unavailable edition of this title.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
4.0 out of 5 stars
well written, but out of date,
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This review is from: Copywriting for the Electronic Media: A Practical Guide (Paperback)
Since this book is from 1998, it's quite out of date and doesn't cover many new media or ideas from the last few years.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
For what it is...,
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This review is from: Copywriting for the Electronic Media: A Practical Guide (with InfoTrac) (Paperback)
This book contains a lot of information needed to learn about the commercial & internet world. The way the book is formatted makes it so much easier to learn. Even after I sell this book and after I leave this class, I will still remember all the information I learned because it was just that readable.
1.0 out of 5 stars
BOOK WAS MISSING PAGES!,
This review is from: Copywriting for the Electronic Media: A Practical Guide (Paperback)
THIS BOOK WAS MISSING PAGES 80-113. I HAD TO GO BUY ANOTHER COPY OF IT JUST TO GET THE MISSING PAGES.
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