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Copywriting For The Rest Of Us (Marketing For The Rest Of Us) [Kindle Edition]

Mike Shreeve
4.7 out of 5 stars  See all reviews (32 customer reviews)

Kindle Price: $2.99

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Book Description

PLEASE NOTE: You DON'T need a Kindle to buy this. Available for immediate reading with your Amazon virtual cloud reader.

A Book That Actually Teaches You How To Write Sales Letters?



Words sell.

Knowing how to string together sentences that will have your prospects begging to buy your product or service isn't just a skill reserved for the highly trained copy "gurus" - YOU CAN WRITE COPY TOO!

In this, the second book in the Marketing For The Rest Of Series, you will be taken through a step-by-step process on how to craft your very own high converting sales page without the need of hiring an expensive copywriter.

Copywriting doesn't have to be hard. It is a craft, and as such there are certain tools and formulas that you can use on a regular basis to create both long copy and short copy that will have your prospect eating out of your hand!

Copywriting For The Rest Of Us is about walking you through the exact template that Mike Shreeve uses every time he is hired to create a sales page that converts and makes his client money.

Join Mike Shreeve as he takes you by the hand and turns beginning copywriters into sales page creating experts!


Product Details

  • File Size: 213 KB
  • Print Length: 80 pages
  • Publisher: TOLD YOU SO PUBLISHING (January 8, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00CSTBZ2S
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #56,438 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars Awesome Solid and Effective Ideas to Your Success May 17, 2013
Format:Kindle Edition|Verified Purchase
I have spent a good part of the last two years studying copy and how to write words that motivate people to take an action. I have studied top Copywriters of all time Halbert, Benchenvenga, Carlton and many of the best sales letters of all time.

I can tell you getting good at copy is hard but essential if you plan to make real money online.

I would have loved to have had this book two years ago because Mike has hit something here. He really makes the essential lessons easy to understand and to use for your business quickly.

I know most business owners will not dedicate the time I have and they shouldn't to learning good copy. Yet with Mike's book they don't really have too. Also those who are more advanced will learn from his work as well.

If you are looking to improve in the one area of your business then you do need copy skills. You need to have the ability to get others to say yes.

Andrew Z
Kindle Wealth Formula
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5 of 5 people found the following review helpful
5.0 out of 5 stars Learn Copywriting from an Expert May 16, 2013
Format:Kindle Edition|Verified Purchase
Whether you're just starting to learn about copywriting, or you're a seasoned copywriter, there is something for everyone in Mike Shreeve's book. He explains the theories behind what, and how, to write good copy, and he shows the 'before' and after' of what good copy looks (and feels) like.

The book is broken into logical sections, so you can follow along, and implement, at your own pace. Mike includes a number of useful tips and suggestions, and writes with a keen sense of humor. It's clear that he loves to write copy, and wants to teach what he knows to others.
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3 of 3 people found the following review helpful
Format:Kindle Edition|Verified Purchase
I've found that books written by people that write for a living are always fun to read, and this was no exception. He's very detailed and experienced in copy writing sales letters, which is what this book covered.

BUT, if you need a FULL, step-by-step copy writing guide for network marketing, this should be a choice, but probably not the first one.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Easy concise actionable read May 16, 2013
Format:Kindle Edition|Verified Purchase
Mike gets to the heart of copywriting in an easy tor read and actionable manner. He gives you the tools you need to craft beautiful copy even if you are a complete newbie.
Highly recommended for anybody who needs to write copy - whether it be letters to your customers, basic ad copy or for your website
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2 of 2 people found the following review helpful
3.0 out of 5 stars Good how-to book May 15, 2014
By fredo
Format:Kindle Edition|Verified Purchase
I really enjoyed reading this book. I had no idea about what copywriting is, and how powerful it can be. It lacks some depth regarding the psychology of persuasion and writing style, but there are some great books covering those topics if you want to go deeper. The reason I'm giving 3 stars to this book is because the template at the end of the book (a nice feature) feels like a recipe for a TV infomercial, and I believe you would need special tools and skills to stand out in a highly competitive market such as copywriting. In spite of this, if you're a complete newbie as I am, Copywriting for the rest of us is a book worth reading.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Short and sweet book May 12, 2014
Format:Kindle Edition|Verified Purchase
A very good starting point for people too busy to read longer copywriting books.

Shreeve brings up some of the most important concepts that are in the core of good copywriting and can almost be used as a checklist for what to do or not to do:
- Copy isn't meant for entertainment, it's meant to make people take action whether that's buying something, giving away their email adress or donating to a charity. That's why all good copy NEEDS a call to action. It needs to ask the person to do something, the more explicit the better.
- The copy needs to be interesting enough to be read. The purpose of the headline is to get people to read the first sentence of the body. The purpose of the body is to get get people to read the second sentence and so on.
- Sell Benefits, not Features. If you insist on selling a feature, make sure to include the benefit to the customer of that feature. For example this book is short(a feature) and the benefit is that busy businesspeople can quickly read and apply it's content and therefore make more money(a benefit).

Shreeve also goes into a process for writing and there's plenty more gems in there that'll help you quickly improve your copy.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Copywriting is getting people to do something May 19, 2013
By Traudl
Format:Kindle Edition|Verified Purchase
I really like this ebook. You learn what is copywriting, the biggest mistakes you can make, and what to do instead, with lots of actionable information. According to the author it is crucial to create an avatar, the ideal customer, create emotional excitement, write logically and create a compelling story. He shows examples for every step mentioned. One of the author's suggestions is to have your writing read by the meanest people you can find and rewrite it, repeat the step etc. I would not find many people in my life willing to read any kind for copywriting and giving me qualified feedback, so the author's suggestion to join a critique group for that purpose is gread advice. To improve your copywriting skill, he suggests to invest 10 minutes a day for your personal education. I am not so sure 10 minutes a day would be enough for me to improve. What I could not figure out is the meaning of the title "... for the rest of us". This does not reduce the value of the book, I'm just wondering ...
The book is a good read and delivers valuable information, so I recommend it.
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Most Recent Customer Reviews
5.0 out of 5 stars This book is straightforward and to the point.
Your book is just what the doctor ordered. I am budding with confidence thanks to your clear directions and explanations.
Published 10 days ago by Gamehera
5.0 out of 5 stars Straight to the Point and Fun to Read... Very Well Done!
Hello, my name is Marie Berthe and as a newbie, this book gave me all the tools I needed to write good sales letters (the content is up to me... Read more
Published 10 days ago by Marie-Berthe
1.0 out of 5 stars it is worth the money or less only
I really did not get any benefits from it . I wish i spent the 2 dollars on a candy or throw it to the fountain . Read more
Published 13 days ago by Amir al shamy
5.0 out of 5 stars Easy read
Easy to read and full of helpful tips. Great starting point for copywriting for the beginner. Look forward to implementing the strategy.
Published 23 days ago by Jacqui Dalling
5.0 out of 5 stars Gorgeous
I can recommend for beginners and everybody. Good choice. I have read it five times and appreciate it more and more.
Published 1 month ago by Petr Durcak
5.0 out of 5 stars Buy this book!
Great book. Very informative. I like how the book spells out each step and allows you to take easy notes. This makes the book a powerful tool to use. Read more
Published 3 months ago by John C
3.0 out of 5 stars Good start
This book would make a good start for aspiring copywriters. Nice overview of some steps to consider when putting together your sales pitch (with personas for example). Read more
Published 3 months ago by Jeroen Thibaut
5.0 out of 5 stars Truly solid and well-written book to help you write a sales letter
I have just finished reading several books which read as if the authors were just brainstorming ideas, never organizing the information or editing the book, so when I started to... Read more
Published 3 months ago by Laura De Giorgio
5.0 out of 5 stars Worth every penny
I recommend this book to every reader trying to learn how to write better copy. I'm really happy with the book and hoping to see more book by the author.
Published 4 months ago by Jose Luis Martinez Molina
5.0 out of 5 stars Excellent
I chose this rating because I believe the value that I gained from this book far exceeds the cost of the actual book. Read more
Published 5 months ago by Kurt Forrester
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More About the Author

Mike Shreeve is an award winning author and creator of multiple internet marketing training programs. Having started his internet marketing career in 2004 out of fear of living a life chained to a 3x5 cubicle, he began simply and has since built several highly successful internet based companies.

He is now devoting a large portion of his time and efforts to help other entrepreneurs and business owners to fulfill their financial and lifestyle goals.

You can find more about Mike @ MikeShreeve.com



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