Copywriting: Successful Writing for Design, Advertising, and Marketing [Paperback]

Mark Shaw (Author)

Book Description

Publication Date: February 18, 2009

Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.

Copywriting shows how to write for all formats and contexts, from catalogs and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident andversatile copywriter.

Leading industry talents from both the US and UK are interviewed, major campaigns covering all areas of the industry are illustrated in color and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills.

Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.

Editorial Reviews

About the Author

Mark Shaw has been a copywriter for 20 years, starting out as an advertising agency writer before freelancing for marketing departments. In 1995, he incorporated graphic design into his business, creating Jupiter Design, one of the UK's top 25 design agencies. He now runs copywriting seminars for corporate businesses and design students, is a branding adviser on the Design Council's "Immerse" project, and a business consultant to numerous creative agencies.

Product Details

• Paperback: 216 pages
• Publisher: Laurence King Publishers; 1 edition (February 18, 2009)
• Language: English
• ISBN-10: 1856695689
• ISBN-13: 978-1856695688
• Product Dimensions: 9.6 x 6.8 x 0.9 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #45,970 in Books (See Top 100 in Books)
  • #36 in Books > Business & Investing > Skills > Business Writing

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Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful:

5.0 out of 5 stars Neat simple textbook for entrepreneurs and small business owners who are responsible for a myriad of copywriting activities., August 6, 2009

By 

Jeff Lippincott "JLIPPIN" (Princeton, NJ USA) - See all my reviews
(TOP 1000 REVIEWER)    (VINE VOICE)    (REAL NAME)   

This review is from: Copywriting: Successful Writing for Design, Advertising, and Marketing (Paperback)

I liked this textbook. I found it to be well outlined and well written. It has an introduction, eight chapters, and an appendix that provides options for further reading. If you are interested in creative writing as it applies to business (ad copy, Web site copy, direct marketing copy, newsletter copy, etc), then you will find this to be an excellent book to read and work through.

Except for the first two wonderful chapters, each chapter included two interviews and two case studies. I found these chapters to be very helpful in covering different aspects of business creative writing. Also included were good checklists, exercises, and roundups.

I would have liked the book better if the text fonts were a little larger and not nearly as thin. As a result of what I was provided it took me a little longer to read this book than it should have. It was hard to sail through this book because of the type fonts. Also, I didn't find the appendix material to be very impressive.

But the book provides valuable insights into copywriting and I honestly believe any entrepreneur or small business owner would do themselves a favor to get a copy of this book in order to help them make their copywriting better which will make more things happen for their businesses. 5 stars!