Use this book every day to get valuable ideas for specific materials, to expand your knowledge into new areas, and to find resources for detailed exploration. You'll see numerous ideas and techniques that can be applied to many marketing communication and public relations documents. You'll also learn from examples drawn from a range of technologies, including computer hardware and software, telecommunications, networking, and electronics.
The book is extremely elementary and a lot of the content is pertinent to copy writing in general.
I highly recommend this to all product marketers, whether you are a freelance writer, agency writer, or are in corporate marketing.
It's comprehensive and filled with great tips on how to write more compelling, engaging promotions for technical products.
This book is full of Technical copywriting Business information. It shows how to write effective copy on technicaly complex industrial, consumer and IT products.Published on February 27, 2012 by Hannington
Copywriting that Sells High Tech is one of the most complete books on creating promotional copy for the high tech industry available on the market. Read morePublished on September 4, 2008 by Teresa Rylander
I bought the book in the hope of getting more ideas for writing brochures and website content for our SME analytical instrument business. Read morePublished on May 31, 2008 by A. M. Van Schoot
Writing copy for high-tech companies is totally different than other types of copywriting. In light of that fact, this book targets an audience that needs just this type of... Read morePublished on September 1, 2007 by Susanna Hutcheson