- Paperback: 300 pages
- Publisher: Wiley; 2 edition (June 12, 2003)
- Language: English
- ISBN-10: 0471469483
- ISBN-13: 978-0471469483
- Product Dimensions: 8 x 0.5 x 10 inches
- Shipping Weight: 1.3 pounds
- Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Best Sellers Rank: #1,917,500 in Books (See Top 100 in Books)
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Core Concepts of Marketing 2nd Edition
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