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2 Reviews
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Average Customer Review
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1 of 1 people found the following review helpful:
4.0 out of 5 stars
A Good Read!
When you hire a corporate biographer, the result should be thorough, imbued with inside knowledge and, perhaps, a bit flattering. And so is this book, which was commissioned by Corning in conjunction with the firm's sesquicentennial celebration. As the title suggests, the focus of the book is on the innovational nature of the company and how Corning has capitalized on its...
Published on April 1, 2002 by Rolf Dobelli
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3 of 5 people found the following review helpful:
3.0 out of 5 stars
Linear recount of Corning's R&D
A very exhaustive book, no doubt. In the extent of the material covered and in the feelings it generates. An early reference to innovation as a non-linear phenomenon does not apply to the book where a rigid timeline approach is applied throughtout. Few general conclusions are drawn so this one is strictly for those interested in extensive details of Corning's history. A...
Published on July 17, 2001
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1 of 1 people found the following review helpful:
4.0 out of 5 stars
A Good Read!,
This review is from: Corning and the Craft of Innovation (Hardcover)
When you hire a corporate biographer, the result should be thorough, imbued with inside knowledge and, perhaps, a bit flattering. And so is this book, which was commissioned by Corning in conjunction with the firm's sesquicentennial celebration. As the title suggests, the focus of the book is on the innovational nature of the company and how Corning has capitalized on its creativity through flexible strategic responses to changing market demands. Although the corporate origins of the book cast doubts on its objectivity, we from getAbstract recommend Corning and the Craft of Innovation as an interesting case study in the management of a company that lives and dies with innovation.
3 of 5 people found the following review helpful:
3.0 out of 5 stars
Linear recount of Corning's R&D,
By A Customer
This review is from: Corning and the Craft of Innovation (Hardcover)
A very exhaustive book, no doubt. In the extent of the material covered and in the feelings it generates. An early reference to innovation as a non-linear phenomenon does not apply to the book where a rigid timeline approach is applied throughtout. Few general conclusions are drawn so this one is strictly for those interested in extensive details of Corning's history. A few nuggest here and there that may apply to established technology companies focusing today on development over research.
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Corning and the Craft of Innovation by Margaret B. W. Graham (Hardcover - June 21, 2001)
$45.00
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