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I’m a husband; a father, and a little league coach with two cats a dog and a mortgage. I’m in business for myself because I like to lead the way while helping others. My mission for this book is not just to sell copies but to "Help Entrepreneurs develop their sales skills and bankcard processing knowledge in a supportive environment so they can write deals and profit” I graduated from Towson State University with a BS in mass communications and have been in the credit card processing business since 1996. I currently live with my wife and two children in Mount Airy, Maryland.
I'm a husband; a father, and a little league coach with two cats a dog and a mortgage. I'm in business for myself because I like to lead the way while helping others. My mission for this book is not just to sell copies but to "Help Entrepreneurs develop their sales skills and bankcard processing knowledge in a supportive environment so they can write deals and profit" I graduated from Towson State University with a BS in mass communications and have been in the credit card processing business since 1996. I currently live with my wife and two children in Mount Airy, Maryland.
Book by James Darle Jones entitled "Cornucopia of Cash: How to Profit From the Billion Dollar Credit Card Processing Business" is how-to business guide for owning and operating a credit/debit card processing sales business which gives you an insight in how to earn a cornucopia of cash. From the first page, author is directly presenting his skills and knowledge to the reader. He reveals the truth behind aforementioned lucrative business and shows you everything you need to know to turn such knowledge into cash. The book is divided in three parts. Author starts his book by teaching how the credit card and payment processing business works by giving insight from A to Z of mentioned processes. Then he presents the knowledge needed to successfully get out there, sell payment processing, and start making money. He closes the book by presenting essential secrets and tools for creating a successful business. The most interesting thing for me was the ease of absorbing author's energy and enthusiasm by reading his sentences. I find this book extremely valuable and helpful by author's statements which can be applied in any type of business, such as "Golden rule of this business is to always take advantage of an opportunity when is presents itself." and "One of the hardest things about working for yourself is working by yourself.". With this book author really justifies his business nickname as being known as Jimmy the Man.
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This book strives to teach you what to do to get your business started. It covers things like equipment, motivation techniques, how to talk to clients and convince them to use your services, etc. It is fairly informative and written in a conversational tone that makes it less dry to read. The advice in here is serves as a solid comprehensive basic "crash course" in what you'll need and the mindset you'll need to possess to launch a successful career as an entrepreneur.
A major problem with this book is the formatting. For much of the book paragraphs seems to switch off talking about subjects, so that the first, third, and fifth paragraphs will talk about one subject and the second, fourth, and sixth paragraphs will discuss something else. Another common issue is that some lines will be just a few words, followed by a space and another sentence. After a certain point these formatting issues go away and the book reads like normal, but it makes the first half or so very hard to read. I read this on a Kindle Fire, so maybe it displays properly on other e-readers.
Title: Cornucopia of Cash: How to Profit From The Billion Dollar Credit Card Processing Business Author: James Darle Jones Reviewer: George Shadow
Summary: Another handbook with a difference! Learn how to split open the cash vaults in the credit card business with an experienced tutor. Someone who had been in the business for quite a long time, and knows the ropes! Cornucopia of Cash is such an `unputdownable' book. Interested partakers of this business have never had such a book filled with a wealth of knowledge from an avid executive who has had it so good for a long time and wants to share his treasure of ideas to starters and wanabees.
Social/Historical Context: The book is a credit card businessperson's delight. The confusing nature of this economic endeavor could be overwhelming to many, but with this handbook, things should work out fine if the rules outlined are followed to the letter.
Writing Style: The book is written in the first person. It is quite educative as well as entertaining. It is full of stories from the author's many years in this young field as well as his successes and shortfalls.
My Thoughts: This book teaches from experience and does not disappoint in anyway.
George Shadow is the author of THE BLACK BOOK.
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