The martial art of aikido is based on the ancient philosophy of winning without fighting and victory over self. Instead of using your resources for an offensive strike, you concentrate this valuable energy on building your own strengths. In head-to-head competition you seek to take over the power and energy of your competitor in order to render his strength obsolete. Now, in Corporate Aikido, Robert Pino shows businesses how to apply the powerful techniques of this ancient art to the ultra-competitive arena of today's business climate. Pino's strategies help managers create a vision, build the inner strength of their organization, and devise business and marketing plans for making their competitors' strength obsolete, rather than attacking their competitors' weaknesses. Some books tell businesses to go to war. Some tell them to crush competitors. Corporate Aikido shows you how to achieve powerful results through balance and awareness rather than brute force.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
3.0 out of 5 stars
A Solid Effort!,
This review is from: Corporate Aikido: Unleash the Potential Within Your Company to Neutralize Competition and Seize Growth (Hardcover)
Robert Pino uses the model of success in the martial art of aikido to show how corporations today can succeed. Aikido believes in winning without fighting and in gaining a victory over yourself. In business, that means concentrating on building your own strengths, rather than trying to launch an aggressive attack. You deflect attacks against you by neutralizing your competitor and taking over his power and energy. Pino discusses ways aikido's philosophy applies to the business world and gives examples of how major companies have used this approach. This interesting, original book suffers from two writing faults: occasional long, difficult-to-read sentences and repetition of the same ideas. Nonetheless, we at getAbstract recommend this book to those seeking new strategies for strengthening their organizations in a competitive marketplace.
5 of 6 people found the following review helpful:
1.0 out of 5 stars
Unfortunate misfit,
By A Customer
This review is from: Corporate Aikido: Unleash the Potential Within Your Company to Neutralize Competition and Seize Growth (Hardcover)
As an expert on business strategy and Japanese and Chinese culture I have had a hard time reading this book. It is not original, it is not thought-provoking, it is not exciting or new. It is old wine in new bottles. Mr Pino clearly doesn't master the art of Aikido yet. If he did, he would not have written a book which breathes self-importance every page along the way. This book was recommended by a friend of mine who watched a CBC documentary apparently. He liked it, I didn't. Mr Pino still has a long way to go. He may be successful in business, he may even be able to sell his mambo jambo to 90 percent of the world, but he can't fool the shrewd and keen. If I were him I'd sell my business before anyone found out I was fooling them.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
A good reflection on modern management,
By A Customer
This review is from: Corporate Aikido: Unleash the Potential Within Your Company to Neutralize Competition and Seize Growth (Hardcover)
I am a manager of a large packaged consumer goods company and received this book as a gift for Christmas. I must say that I found this book very interesting. I am not a martial art guy but found the principles very interesting and applicable to my business. As a fanatic golfer I would like to learn more about the Ki exercises and as a senior executive I already introduced Pino's thoughts to my team. It triggered us to review our strategy. This book can be a treasure for the people who see the deeper meaning of the Corporate Aikido's concepts when they apply the concepts to business. When you read certain chapters twice, you are able to even think farther. A distinctive book.
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