Filled with successful strategies for serving clients in today's flourishing art market, this definitive guide provides techniques for increasing sales opportunities and revenues in an ever-expanding field. Not just for art consultants, this excellent resource can serve artists, gallery owners and staff, and anyone interested in selling art to the corporate market. Details are provided on how to generate leads, navigate new markets and reach top decision-makers, establish a profitable fee/commission structure, and write and present winning proposals. How to handle and install art, art program management, professional ethics, marketing, publicity and advertising are addressed.
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Editorial Reviews
Review
"Corporate Art Consulting is to my knowledge the first book to accurately describe the profession of art consulting. It is a useful tool for anyone interested in entering the field and a solid source of information to art consultants currently practicing." -- Katherine Smith-Warren, Past President, Association of Professional Art Advisors
"Susan Abbott's book on corporate art consulting is virtually a bible for the beginning or the seasoned art consultant. Galleries will benefit from this great storehouse of information and guidance for sales procedures an important tool for any art professional." -- Nedra Matteucci, Owner, Nedra Matteucci's Fenn Galleries, Nedra Matteucci Fine Art
An acknowledged leader in her field, Susan Abbott shares the secrets of her success in the most thorough, honest, and readable book on this subject that I think could be written! It is required reading not only for art consultants, architects, and interior designers, but for entrepreneurs or marketers in any field." -- C. David Robinson, FAIA, Partner, James Stewart Polshek and Partners
"Susan Abbott's book on corporate art consulting is virtually a bible for the beginning or the seasoned art consultant. Galleries will benefit from this great storehouse of information and guidance for sales procedures an important tool for any art professional." -- Nedra Matteucci, Owner, Nedra Matteucci's Fenn Galleries, Nedra Matteucci Fine Art
An acknowledged leader in her field, Susan Abbott shares the secrets of her success in the most thorough, honest, and readable book on this subject that I think could be written! It is required reading not only for art consultants, architects, and interior designers, but for entrepreneurs or marketers in any field." -- C. David Robinson, FAIA, Partner, James Stewart Polshek and Partners
About the Author
Susan Abbott is an internationally recognized authority on corporate art consulting and has been a fine art public relations consultant for more than 20 years. She has provided art acquisition, exhibition, and public relations services for Fortune 500 corporations for two decades. She also teaches the only national seminar program for corporate art consultants, through which more than 2500 consultants have been trained and certified.She has also conducted seminars on fine art public relations in the United States and Great Britain.
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Most Helpful Customer Reviews
7 of 7 people found the following review helpful:
4.0 out of 5 stars
MUST READ,
This review is from: Corporate Art Consulting (Paperback)
Great book. This book has helped me alot. Susan Abbott really breaks the business art consulting down with samples of letters and proposals to clients, telling you when to phone and when to write. This book is not just for art consultants but for anyone who is involved in the business side of art i.e. galleries and artists. I definitely reccomend this book.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Chocked full of precise and good info.,
This review is from: Corporate Art Consulting (Paperback)
A lot to chew on - a very good balance between how to address the business and psychological aspects of marrying art with business!
3 of 5 people found the following review helpful:
4.0 out of 5 stars
the nitty gritty,
By
This review is from: Corporate Art Consulting (Paperback)
I have just started reading this book. The print quality is poor but the content is good.
I do not intend to be an art consultant, I am a working artist, but I like to learn as much as I can about the art market and surviving as an artist. At this point I have read the first few chapters and am very impressed with the intelligent analysis of sectors in the art consulting (marketing) field put forward by this author. The text offers a description of the types of client involved in each sector, their different expectations and the different types and levels of knowledge, skill and effort required to service them. I recommend it.
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Inside This Book
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First Sentence:
This quotation may seem daunting to someone just starting out, but the many facets of art consulting are exactly what make it such a challenging and exciting career. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
art consulting services, art program goals, art consulting field, corporate art consulting, total professional fees, corporate curator, art consultant, art budget, selecting art, art advisor, reimbursable expenses, maximum budget, corporate theme, professional discounts, installation labor Key Phrases - Capitalized Phrases (CAPs): (learn more)
North Wells Street Chicago, Fine Arts Consultants, San Francisco, Resource Directory, Los Angeles, New York, Assessing the Client, Fine Art Consultants, Getting the First Appointment, Margaret Pilar Director, Michael Phillips, Total Est, Daniel Webster Fax, John Holton, Robert Rauschenberg New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
This quotation may seem daunting to someone just starting out, but the many facets of art consulting are exactly what make it such a challenging and exciting career. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
art consulting services, art program goals, art consulting field, corporate art consulting, total professional fees, corporate curator, art consultant, art budget, selecting art, art advisor, reimbursable expenses, maximum budget, corporate theme, professional discounts, installation labor Key Phrases - Capitalized Phrases (CAPs): (learn more)
North Wells Street Chicago, Fine Arts Consultants, San Francisco, Resource Directory, Los Angeles, New York, Assessing the Client, Fine Art Consultants, Getting the First Appointment, Margaret Pilar Director, Michael Phillips, Total Est, Daniel Webster Fax, John Holton, Robert Rauschenberg New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
11
books
cite this book:
See all 11 books citing this book
- An Artist's Guide: Making It in New York City by Daniel Grant in Back Matter (1), and Back Matter (2)
- The Artist's Guide to New Markets: Opportunities to Show and Sell Art Beyond Galleries by Peggy Hadden on page 52, and Back Matter
- How to Grow as an Artist by Daniel Grant in Back Matter (1), and Back Matter (2)
- The Business of Being an Artist, Third Edition by Daniel Grant in Back Matter (1), and Back Matter (2)
- Caring for Your Art: A Guide for Artists, Collectors, Galleries, and Art Institutions by Jill Snyder in Back Matter
See all 11 books citing this book
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