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Product Details

  • Paperback: 432 pages
  • Publisher: For Dummies; 1 edition (August 9, 2010)
  • Language: English
  • ISBN-10: 0470604573
  • ISBN-13: 978-0470604571
  • Product Dimensions: 9.2 x 7.4 x 0.9 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #599,620 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Great chunks of information about blogging, social media, and search engine optimization that will help anyone with a blog (not just those in corporations)." (Liz Strauss, author of Successful Blog, www.successful-blog.com)

"If you want to be an effective corporate blogger, let's face it...you really need this book" (Brian Clark, founder, Copyblogger, (tweeted on August 12th - http://twitter.com/copyblogger/status/20944026463)

From the Author

What a great experience writing this book.  Corporate Blogging for Dummies is a complete book on every tip, trick and strategy we deploy on behalf of our clients.  Our clients have been able to adopt blogging as a central strategy for search, social and public relations.  It's had a dramatic impact to many of the companies - literally changing the culture and empowering employees to make changes.

It's an important book because there are so many key differences in deploying a corporate strategy as opposed to a professional or personal blogging strategy.  The focus necessary to deploy a measured marketing effort is necessary to show a return on investment.  I hope you truly leverage all the details in this book to make your program successful.
If you need help or you'd like to share your success, please let us know!  We've got a Twitter page (@corpblogging) and a Facebook Page (Corporate Blogging).

More About the Authors

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Customer Reviews

4.7 out of 5 stars
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See all 7 customer reviews
Anyone who wants to start blogging needs to get this book.
Erik R. Deckers
I also learned how to better promote my past & current blog posts to reach new readers.
William Duke
I found the choice of chapters important to find the information that I needed.
Mary L Hollander

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Adam on September 9, 2010
Format: Paperback
This book is a must have for every marketing department. Doug and Chantelle clearly explain (in very understandable terms) all of the ins and outs of corporate blogging. More importantly they explain why you should be blogging and how to measure your ROI.
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2 of 2 people found the following review helpful By Mary L Hollander on December 9, 2010
Format: Paperback Verified Purchase
This book was very helpful and easy to read and use. I found the choice of chapters important to find the information that I needed. Well done!
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1 of 1 people found the following review helpful By Chris Lee on August 7, 2013
Format: Paperback
Douglass and Chantelle lay down the most comprehensive, practical blogging guide for businesses. This is one of those manuals you refer to again and again throughout your blogging journey. Here are my pro's about this book

* Clearly communicate what corporate blogging is and how its distinct from personal and professional blogging.
* This book caters to businesses of all types. No matter what stage you are at in your corporate blogging endeavors, there is something to be gleaned here.
* The metrics they lay down for measuring the success of your blogging expenditures are very clearly defined. I think this is where most companies drop the ball - they don't measure success or even if they do measure success, they are not doing it right. Douglass and Chantelle totally give you the resources to be able to confidently go into the boardroom and effectively communicate exactly how well the companies blog is performing to stakeholders.
* Timeless advice. Everyone knows the web is changing at breakneck pace. Small business and big business alike have a hard time keeping up. But even at the time me reading the text (nearly 3 years after publication) I found this book still very relevant.
* Managing bloggers. Some of this section pertains to metrics which I harped on. However, the management theories here I've never seen anywhere else. This can be found in Chapter 7, by the way. Identifying the best bloggers from within your organization, structuring ongoing education for your bloggers, unifying voice between the brand and multiple bloggers, and most importantly how to get your employed bloggers to take ownership of the content they produce on behalf of the company.

Now, this book is not all roses. My only con is that its quite lengthy.
Read more ›
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1 of 1 people found the following review helpful By Erik R. Deckers on January 28, 2011
Format: Paperback
I've found some excellent information in Corporate Blogging for Dummies. Even as a veteran professional blogger, there are still things I'm learning -- new insider secrets, tricks of the trade, and those little tweaks that can make a huge difference in numbers -- and Doug and Chantelle's book has been THE most informative blogging book I've picked up.

Other blogging books all start and end the same: enter a beginner, finish a slightly smarter beginner. But this book is thorough enough and engaging enough that the beginner won't be lost and the expert won't be bored. Anyone who wants to start blogging needs to get this book.
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