Corporate Blogging For Dummies [Paperback]

Douglas Karr (Author), Chantelle Flannery (Author)

Book Description

Publication Date: August 9, 2010

Establish a successful corporate blog to reach your customers

Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies.

Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers.

• Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid
• Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success
• Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more
• Features examples of successful blogging programs throughout the book

Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Editorial Reviews

Review

"Great chunks of information about blogging, social media, and search engine optimization that will help anyone with a blog (not just those in corporations)." (Liz Strauss, author of Successful Blog, www.successful-blog.com)

"If you want to be an effective corporate blogger, let's face it...you really need this book" (Brian Clark, founder, Copyblogger, (tweeted on August 12^th - http://twitter.com/copyblogger/status/20944026463)

From the Author

What a great experience writing this book.  Corporate Blogging for Dummies is a complete book on every tip, trick and strategy we deploy on behalf of our clients.  Our clients have been able to adopt blogging as a central strategy for search, social and public relations.  It's had a dramatic impact to many of the companies - literally changing the culture and empowering employees to make changes.

It's an important book because there are so many key differences in deploying a corporate strategy as opposed to a professional or personal blogging strategy.  The focus necessary to deploy a measured marketing effort is necessary to show a return on investment.  I hope you truly leverage all the details in this book to make your program successful.

If you need help or you'd like to share your success, please let us know!  We've got a Twitter page (@corpblogging) and a Facebook Page (Corporate Blogging).

See all Editorial Reviews

Product Details

• Paperback: 432 pages
• Publisher: For Dummies; 1 edition (August 9, 2010)
• Language: English
• ISBN-10: 0470604573
• ISBN-13: 978-0470604571
• Product Dimensions: 7.4 x 0.9 x 9.3 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #1,067,621 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

3 of 3 people found the following review helpful

4.0 out of 5 stars Must have for every marketing department! September 9, 2010

By Adam

Format:Paperback

This book is a must have for every marketing department. Doug and Chantelle clearly explain (in very understandable terms) all of the ins and outs of corporate blogging. More importantly they explain why you should be blogging and how to measure your ROI.

2 of 2 people found the following review helpful

5.0 out of 5 stars Helpful for bloggers December 9, 2010

By Mary L Hollander

Format:Paperback|Amazon Verified Purchase

This book was very helpful and easy to read and use. I found the choice of chapters important to find the information that I needed. Well done!

1 of 1 people found the following review helpful

5.0 out of 5 stars A Must for Beginning and Professional Bloggers January 28, 2011

By Erik R. Deckers

Format:Paperback

I've found some excellent information in Corporate Blogging for Dummies. Even as a veteran professional blogger, there are still things I'm learning -- new insider secrets, tricks of the trade, and those little tweaks that can make a huge difference in numbers -- and Doug and Chantelle's book has been THE most informative blogging book I've picked up.

Other blogging books all start and end the same: enter a beginner, finish a slightly smarter beginner. But this book is thorough enough and engaging enough that the beginner won't be lost and the expert won't be bored. Anyone who wants to start blogging needs to get this book.