"Great chunks of information about blogging, social media, and search engine optimization that will help anyone with a blog (not just those in corporations)." (Liz Strauss, author of Successful Blog
"If you want to be an effective corporate blogger, let's face it...you really need this book" (Brian Clark, founder, Copyblogger, (tweeted on August 12th - http://twitter.com/copyblogger/status/20944026463)
From the Author
What a great experience writing this book. Corporate Blogging for Dummies is a complete book on every tip, trick and strategy we deploy on behalf of our clients. Our clients have been able to adopt blogging as a central strategy for search, social and public relations. It's had a dramatic impact to many of the companies - literally changing the culture and empowering employees to make changes.
It's an important book because there are so many key differences in deploying a corporate strategy as opposed to a professional or personal blogging strategy. The focus necessary to deploy a measured marketing effort is necessary to show a return on investment. I hope you truly leverage all the details in this book to make your program successful.
If you need help or you'd like to share your success, please let us know! We've got a Twitter page (@corpblogging) and a Facebook Page (Corporate Blogging).