Corporate Charisma: How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture [Paperback]

Paul Temporal (Author), Harry Alder (Author)

Book Description

ISBN-10: 0749918934 | ISBN-13: 978-0749918934 | Publication Date: October 1999

Written by Dr. Paul Temporal and Dr. Harry Alder, two experts in creating corporate personality, this accessible and authoritative book provides a step-by-step guide to making your company unique and giving it new vitality and direction. Chapters cover: Vision, mission and values; the psychology of a company; creating corporate charisma; communicating the personality; positioning; brand management; market research; choosing customers through segmentation and market developments. Throughout, Corporate Charisma is packed with simple principles, down to earth actions, explanations, exercises, checklists and a short training programme that you can apply directly to your business, whatever sector you are in, and whatever the size of your company.

Editorial Reviews

About the Author

Dr. Paul Temporal conducts seminars on branding and speaks regularly at conferences and has been extensively published in journals. Dr Harry Alder, a popular seminar leader and speaker, works with major companies to help their staff reach their maximum potential.

Product Details

• Paperback: 224 pages
• Publisher: Piatkus Books (October 1999)
• Language: English
• ISBN-10: 0749918934
• ISBN-13: 978-0749918934
• Product Dimensions: 8.4 x 5.1 x 0.8 inches
• Shipping Weight: 9.9 ounces (View shipping rates and policies)
• Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #5,666,512 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful:

1.0 out of 5 stars Blah, blah, blah, ........................., March 27, 2009

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MovieMusic (Nautical Newport) - See all my reviews

This review is from: Corporate Charisma: How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture (Paperback)

This reads like a reworked collection of consultant handouts, with nothing new to say. I imagine one of the authors came up with the catchy title and said, "sounds like a book to me, we can cobble together bits and pieces we've already got and give it a pretty cover".

If you have any interest in the corporate image and branding issues dealt with in this book, check out the more recent books by Al Ries, who actually knows what he's talking about. You will understand more after reading one of his chapters than after reading all of this book.