Corporate Combat: The Art of Market Warfare on the Business Battlefield [Paperback]

Nick Skellon (Author)

Book Description

Publication Date: January 15, 2001

Michael Porter meets Sun Tzu in this essential guide to surviving in any competitive market--no matter what position of size.

Editorial Reviews

Review

"CORPORATE COMBAT is highly recommended reading for all corporate executives seeking to prosper their company in today's highly competitive, constantly changing business climate." -- Midwest Book Review, February 2000 --This text refers to an out of print or unavailable edition of this title.

From the Publisher

The Microsoft vs. Netscape 'browser war.' The 'cola war' between Coke and Pepsi. The language of the military is already an integral part of our business vernacular. Nick Skellon, however, shows how to go beyond the 'business is war' metaphor and use the lessons taught by a study of over 2500 years of warfare. Interweaving actual business case studiesfrom Wal-Mart, Honda, and otherswith real military campaigns, Skellon demonstrates how centuries of military strategy can be used to build a modern-day competitive business strategy. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 262 pages
• Publisher: Nicholas Brealey Publishing (January 15, 2001)
• Language: English
• ISBN-10: 1857882652
• ISBN-13: 978-1857882650
• Product Dimensions: 9.1 x 6.1 x 0.9 inches
• Shipping Weight: 15.8 ounces
• Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #2,544,745 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars Foundation - Background Readings, September 12, 2000

By 

john l schuler (California) - See all my reviews

This review is from: Corporate Combat--The Art of Market Warfare on the Business Battlefield (Hardcover)

You can learn more on Lanchester Strategy and in particular the mathematical basis of the warfare strategy in businessn based on Lanchesters equations of combat in books by Shinichi Yano, Dr Taoka, Dr Onoda and F. W. Lanchester by searching these names on the Amazon book site...regards

1 of 1 people found the following review helpful:

5.0 out of 5 stars Helping to see the wood from the trees!, February 19, 2000

By 

Raymond O'Neill (Dublin, Ireland) - See all my reviews

This review is from: Corporate Combat--The Art of Market Warfare on the Business Battlefield (Hardcover)

What an excellent read...Skellon applies the amalgamation of centuries of hard won experience in the battle fields of the nations of the world to the board rooms and market places of some of the world's best known brands and businesses. It's excellence as a read is in the skilful way that Skellon reduces the hype surrounding the art of business warfare and demonstrates how it can distilled into simple but powerful winning formulas that can be applied to businesses of any size. Do not be mistaken..the simplicity of the logic is disarming but it is equally potent. If I had one gripe with this book it would be the lack of case studies regarding the successes and failures of medium sized enterprises and also the lack of comment from the people behind all the "corporate combat"

3.0 out of 5 stars Martial art for the workplace!, June 24, 2006

By 

Joyce Schwarz "Joyce Schwarz" (Marina Del Rey, CA USA) - See all my reviews
(VINE VOICE)   

This review is from: Corporate Combat: The Art of Market Warfare on the Business Battlefield (Paperback)

War is capitalism with the gloves off -- Tom Stoppard says...Learn the three lessons of war but first you must know1) Wars can occasionally be won because one side runs out o either financial resources or simply the will to carry on 2) there is always the simple matter of incompetence (that famous Peter Principle is REAL). The three main reasons some armies (and companies) are more successful are 1) Superior weapons and tactics 2) A high force: space ratio -- focus on one segment and then dominate it -- thus the high force: space ratio....3) Strong defensive position -- think ToysRUs or Walmart versus etoys (reviewer's example -- not in book). The book includes lots of great examples...because it is published in Europe lots are European but many are not ie Sega versus Nintendo etc -- good for the American business guy or gal to see what's happening in the rest of the world. Nicely done. Take a gander at the MS Dos and IBM increasing returns section if nothing else. Men and women will love this -- men because they usually love war stories and women because they are often the victim of them in the corporate world and with this they can see the competing armies coming over the hill in advance!