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Corporate Communication [Paperback]

Paul Argenti
4.3 out of 5 stars  See all reviews (9 customer reviews)

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Corporate Communication Corporate Communication 4.2 out of 5 stars (4)
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Book Description

December 9, 2008 0073377732 978-0073377735 5
Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product Details

  • Paperback: 288 pages
  • Publisher: McGraw-Hill/Irwin; 5 edition (December 9, 2008)
  • Language: English
  • ISBN-10: 0073377732
  • ISBN-13: 978-0073377735
  • Product Dimensions: 0.5 x 7.2 x 8.9 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #678,857 in Books (See Top 100 in Books)

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Customer Reviews

4.3 out of 5 stars
4.3 out of 5 stars
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Most Helpful Customer Reviews
19 of 26 people found the following review helpful
I have been using Paul Argenti's Corporate Communication for my Management and Corporate Communication class and find the book very systematic and comprehensive. It provides students with a new perspective of professional external and internal communication that a company needs to build its image and identity. Especially, the down-to-earth cases for discussions such as, the Adolph Coors Company and the 60 minutes CBS program, and the case of United Technologies, are perfect application of knowledge to practice. More significant is that those problems are universal and might occur to any organization. And this is credited to Paul Argenti's long experience of teaching management and corporate communication. I really enjoy using this book.
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14 of 19 people found the following review helpful
5.0 out of 5 stars Exceedingly Thorough and Strong August 20, 2002
By A Customer
Though not as current as some other texts dealing with corporate communication, Argenti's book is still the best. It combines both theory and practice, never letting one dominate the other; instead, it combines them, letting their merged strengths shine. It's similar to Guerrilla PR: Wired by Michael Levine, which also utilizes the practice of public relations to great effect in examining how to attain the objective.
Argenti uses several brilliant case histories in his examination of corporate communication. This text is both informative and useful. I would definitely recommend it to anyone who's involved in the field.
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3.0 out of 5 stars Class July 9, 2013
By teblunt
Format:Paperback|Verified Purchase
Needed this for class. The cover was completely detached. I was a tad upset with that. But other than the detached cover it served its purpose and I did well in my class.
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4.0 out of 5 stars Good Service February 6, 2013
By Diannak
Format:Paperback|Verified Purchase
The book arrived as expected. It wasn't in as good of condition as I had hoped but it was ok. I liked all of the case studies and they way they were presented.
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0 of 1 people found the following review helpful
4.0 out of 5 stars Review of Book August 20, 2012
By Shay
Format:Paperback|Verified Purchase
The book was supposed to be brand new, but it wasn't. There weren't any markings in the book, but the book spine was not completely attached to the book. I'm not sure if this was done in route or if the book spine was already messed up. It shouldn't have been advertised as brand new, when it was actually "like new."
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