Corporate Communication [Paperback]

Paul A. Argenti (Author)

Book Description

ISBN-10: 0256217238 | ISBN-13: 978-0256217230 | Publication Date: October 1, 1997 | Edition: 2nd

This slim paperback was the very first and remains the most comprehensive corporate communication text on the market. It includes both text and cases and provides an excellent alternative to a full-blown text for the advanced business communication or MBA business communication course. Well- trained faculty who prefer a case method and bringing in their own material will enjoy using this text.

Editorial Reviews

About the Author

Paul Argenti is Professor of management communication at the Tuck School of Business at Dartmouth College for past 15 years. Prior to that, taught at the Columbia and Harvard Business Schools. He has extensive consulting experience, including Hooker Chemical and Hewlett-Packard and regularly speaks to corporations on their communication issues.

Product Details

• Paperback: 288 pages
• Publisher: Mcgraw-Hill College; 2nd edition (October 1, 1997)
• Language: English
• ISBN-10: 0256217238
• ISBN-13: 978-0256217230
• Product Dimensions: 9.2 x 7.4 x 0.4 inches
• Shipping Weight: 14.4 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #2,686,768 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

17 of 24 people found the following review helpful:

5.0 out of 5 stars Paul Argenti's Corporate Communication: A new perspective, August 1, 2001

By 

Wuri A. Soedjatmiko (Surabaya, East Java Indonesia) - See all my reviews
(REAL NAME)   

This review is from: Corporate Communication (Paperback)

I have been using Paul Argenti's Corporate Communication for my Management and Corporate Communication class and find the book very systematic and comprehensive. It provides students with a new perspective of professional external and internal communication that a company needs to build its image and identity. Especially, the down-to-earth cases for discussions such as, the Adolph Coors Company and the 60 minutes CBS program, and the case of United Technologies, are perfect application of knowledge to practice. More significant is that those problems are universal and might occur to any organization. And this is credited to Paul Argenti's long experience of teaching management and corporate communication. I really enjoy using this book.

12 of 17 people found the following review helpful:

5.0 out of 5 stars Exceedingly Thorough and Strong, August 20, 2002

By A Customer

This review is from: Corporate Communication (Paperback)

Though not as current as some other texts dealing with corporate communication, Argenti's book is still the best. It combines both theory and practice, never letting one dominate the other; instead, it combines them, letting their merged strengths shine. It's similar to Guerrilla PR: Wired by Michael Levine, which also utilizes the practice of public relations to great effect in examining how to attain the objective.

Argenti uses several brilliant case histories in his examination of corporate communication. This text is both informative and useful. I would definitely recommend it to anyone who's involved in the field.

0 of 2 people found the following review helpful:

5.0 out of 5 stars Great buy, September 6, 2011

By 

Edita Vanover "Edita" (Phila, PA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Corporate Communication (Paperback)

The book arrived very fast, the quality was as described. I am using this book for classes at Liberty University Online. The book has case studies at the end of each chapter that my professor uses for our homework assignments. Thank you.