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The Corporate Communications Bible
 
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The Corporate Communications Bible [Hardcover]

Robert L. Dilenschneider (Author)
3.0 out of 5 stars  See all reviews (1 customer review)


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Product Details

  • Hardcover: 320 pages
  • Publisher: New Millennium Entertainment (CA); 1st edition (May 1, 2000)
  • Language: English
  • ISBN-10: 1893224082
  • ISBN-13: 978-1893224087
  • Product Dimensions: 9 x 6.1 x 1.1 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,178,923 in Books (See Top 100 in Books)

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Average Customer Review
3.0 out of 5 stars (1 customer review)
 
 
 
 
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7 of 7 people found the following review helpful:
3.0 out of 5 stars BY FAR FROM BEING A BIBLE, April 4, 2002
By 
Raul Baz Suarez (Santo Domingo, Dominican Republic) - See all my reviews
(REAL NAME)   
This review is from: The Corporate Communications Bible (Hardcover)
This book will give a general overview on the different labors inside the corporate communications job.
It contains some really interesting interviews made to certain experts in the field but don't expect to get the secret to success.
It would have been a really good book if less space for the interviews would have been used and more information on the different aspects of corporate communications.
At the begining of chapter 1 there is a phrase that says "Normally the press is neither friendly nor hostile. They are just after the stiry"; Any public relations expert knows that some stories will always recive hostile treatment from the press.
Maybe in the future I will use this book to do some research but at the present time I will keep it in my book shelf.
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