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7 of 7 people found the following review helpful:
3.0 out of 5 stars
BY FAR FROM BEING A BIBLE,
By
This review is from: The Corporate Communications Bible (Hardcover)
This book will give a general overview on the different labors inside the corporate communications job.It contains some really interesting interviews made to certain experts in the field but don't expect to get the secret to success. It would have been a really good book if less space for the interviews would have been used and more information on the different aspects of corporate communications. At the begining of chapter 1 there is a phrase that says "Normally the press is neither friendly nor hostile. They are just after the stiry"; Any public relations expert knows that some stories will always recive hostile treatment from the press. Maybe in the future I will use this book to do some research but at the present time I will keep it in my book shelf. |
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The Corporate Communications Bible by Robert L. Dilenschneider (Hardcover - May 1, 2000)
Used & New from: $0.12
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