Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications [Hardcover]

Shel Holtz (Author)

Book Description

ISBN-10: 0814407706 | ISBN-13: 978-0814407707 | Publication Date: September 29, 2003 | Edition: 1

Companies that communicate well with their employees tend to perform better in terms of profitability, customer acquisition and retention, and reputation. This book aims to help companies improve their communication skills and align business correspondence with the corporate message. By showing how to present messages in a way that promotes commitment and productivity, the book reveals how organizations can significantly improve their bottom-line results.

Editorial Reviews

Book Description

"Everything a company says sends a message to its employees. Organizations that communicate well with their employees boast higher profitability, better customer acquisition and retention, and enhanced reputation. Without a strategically managed employee communications strategy, results suffer.

Corporate Conversations is a comprehensive guide to crafting and delivering vital internal messages. The book covers a broad range of issues, including:

* the four types of corporate and business communications (human resources, business-related, legal, and informal)

* how to communicate bad news

* managing employee-to-employee communication

* how to measure the impact of internal communications

With valuable strategies for aligning all business correspondence with the company message, Corporate Conversationsshows professionals at all levels how to improve their communication skills and maximize the power of both traditional and hi-tech communication tools."

About the Author

Shel Holtz (Concord, CA) is principal of Holtz Communication + Technology, a consultancy that helps organizations integrate the Internet into their strategic communication efforts. He is the author of Public Relations on the Net(0-8144-7152-8).

Product Details

• Reading level: Ages 17 and up
  
• Hardcover: 288 pages
• Publisher: AMACOM; 1 edition (September 29, 2003)
• Language: English
• ISBN-10: 0814407706
• ISBN-13: 978-0814407707
• Product Dimensions: 9 x 6.1 x 1.3 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #312,991 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

43 of 43 people found the following review helpful:

5.0 out of 5 stars Valuable Handbook for Reaching Employees, October 11, 2003

By 

Roger E. Herman (Greensboro, NC USA) - See all my reviews
(REAL NAME)   

This review is from: Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications (Hardcover)

Today's employees want to be informed, included, and even consulted regarding corporate decisions, directions, activities, and issues. If they are not connected with their employer, people will leave the organization to seek employment opportunities where they can be more engaged. Anything and everything a company can do to relate more closely with the people who matter will make a difference.

An experienced corporate communicator, Holtz emphasizes that internal communication in a company is much more than just publishing a newsletter or magazine for employees. The behaviors communicators influence are "the ones that would support the company bottom-line business efforts." There's more to this process than reporting birthdays, babies, brides, and bowling scores. Employees must be reached with compelling, understandable, and credible messages that are easy to access, grasp, and absorb.

This easy-to-read handbook explores a number of facets of employee communications. Readers will learn about the types of communications, planning, and traditional communication tools. More modern approaches of online communication are discussed, along with insights into the sustainability of the communication process. Holtz devotes chapters to special situations such as communicating bad news, and change. Chapters on organizing and budgeting, as well as measuring the value of communication, provide some professional tools that will be useful to the reader.

The value of the book is enhanced by appendices on messaging policies and resources, as well as a good index. The text, written in a relatively conversational style, is seasoned with case studies from two fictitious companies-one that does communication right, and one that misses the mark. The book is current and is designed with enough white space to make it comfortable to read and benefit from.

While I might have organized the chapters a bit differently, that's an easy task for a wise reader to accomplish. The content is here-valuable for the newcomer to the field, the seasoned professional who could benefit from a refresher, and the manager or executive who just needs to learn and appreciate a little more about how to communicate more effectively with a workforce that's hungry for information and interaction.