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Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications Paperback


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Frequently Bought Together

Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications + 21 Strategies for Improving Employee Communication + The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
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Product Details

  • Paperback: 288 pages
  • Publisher: AMACOM (September 29, 2003)
  • Language: English
  • ISBN-10: 0814415490
  • ISBN-13: 978-0814415498
  • Product Dimensions: 9 x 5.9 x 0.7 inches
  • Shipping Weight: 15.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #670,400 in Books (See Top 100 in Books)

Editorial Reviews

Book Description

"Everything a company says sends a message to its employees. Organizations that communicate well with their employees boast higher profitability, better customer acquisition and retention, and enhanced reputation. Without a strategically managed employee communications strategy, results suffer.

Corporate Conversations is a comprehensive guide to crafting and delivering vital internal messages. The book covers a broad range of issues, including:

* the four types of corporate and business communications (human resources, business-related, legal, and informal)

* how to communicate bad news

* managing employee-to-employee communication

* how to measure the impact of internal communications

With valuable strategies for aligning all business correspondence with the company message, Corporate Conversationsshows professionals at all levels how to improve their communication skills and maximize the power of both traditional and hi-tech communication tools."

About the Author

Shel Holtz (Concord, CA) is principal of Holtz Communication + Technology, a consultancy that helps organizations integrate the Internet into their strategic communication efforts. He is the author of Public Relations on the Net(0-8144-7152-8).


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Most Helpful Customer Reviews

43 of 43 people found the following review helpful By Roger E. Herman on October 11, 2003
Format: Hardcover
Today's employees want to be informed, included, and even consulted regarding corporate decisions, directions, activities, and issues. If they are not connected with their employer, people will leave the organization to seek employment opportunities where they can be more engaged. Anything and everything a company can do to relate more closely with the people who matter will make a difference.
An experienced corporate communicator, Holtz emphasizes that internal communication in a company is much more than just publishing a newsletter or magazine for employees. The behaviors communicators influence are "the ones that would support the company bottom-line business efforts." There's more to this process than reporting birthdays, babies, brides, and bowling scores. Employees must be reached with compelling, understandable, and credible messages that are easy to access, grasp, and absorb.
This easy-to-read handbook explores a number of facets of employee communications. Readers will learn about the types of communications, planning, and traditional communication tools. More modern approaches of online communication are discussed, along with insights into the sustainability of the communication process. Holtz devotes chapters to special situations such as communicating bad news, and change. Chapters on organizing and budgeting, as well as measuring the value of communication, provide some professional tools that will be useful to the reader.
The value of the book is enhanced by appendices on messaging policies and resources, as well as a good index. The text, written in a relatively conversational style, is seasoned with case studies from two fictitious companies-one that does communication right, and one that misses the mark.
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Corporate Conversations is an easy to read, concise look at how to write an internal communications plan. Most books like this are pedantic and academic, but this one is packed with solid advice that you can use immediately.
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