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Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications Paperback – September 29, 2003
An Action-Packed Retelling of a Classic
London has been destroyed in a blitz of bombs and disease. The only ones who have survived the destruction and the outbreak of a deadly virus are children, among them sixteen-year-old Gwen Darling and her younger siblings, Joanna and Mikey. Hardcover | Kindle book
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"Everything a company says sends a message to its employees. Organizations that communicate well with their employees boast higher profitability, better customer acquisition and retention, and enhanced reputation. Without a strategically managed employee communications strategy, results suffer.
Corporate Conversations is a comprehensive guide to crafting and delivering vital internal messages. The book covers a broad range of issues, including:
* the four types of corporate and business communications (human resources, business-related, legal, and informal)
* how to communicate bad news
* managing employee-to-employee communication
* how to measure the impact of internal communications
With valuable strategies for aligning all business correspondence with the company message, Corporate Conversationsshows professionals at all levels how to improve their communication skills and maximize the power of both traditional and hi-tech communication tools."
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Top Customer Reviews
An experienced corporate communicator, Holtz emphasizes that internal communication in a company is much more than just publishing a newsletter or magazine for employees. The behaviors communicators influence are "the ones that would support the company bottom-line business efforts." There's more to this process than reporting birthdays, babies, brides, and bowling scores. Employees must be reached with compelling, understandable, and credible messages that are easy to access, grasp, and absorb.
This easy-to-read handbook explores a number of facets of employee communications. Readers will learn about the types of communications, planning, and traditional communication tools. More modern approaches of online communication are discussed, along with insights into the sustainability of the communication process. Holtz devotes chapters to special situations such as communicating bad news, and change. Chapters on organizing and budgeting, as well as measuring the value of communication, provide some professional tools that will be useful to the reader.
The value of the book is enhanced by appendices on messaging policies and resources, as well as a good index. The text, written in a relatively conversational style, is seasoned with case studies from two fictitious companies-one that does communication right, and one that misses the mark.Read more ›