Corporate Creativity is the ultimate guide for executives and managers looking to increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of Design Management Review and Design Management Journal, explores personal, team, and organizational creativity, and it is packed with insights from the most respected names in the industry: Jeffrey Mauzy, Robert Rassmussen, Leonard Glick, Gerald Nadler, Stefano Marzano, and many others. These experts reveal how leading companies foster a creative culture and maximize talent resources. Essays explore managing creative staff, improving creative abilities of employees, taking risks, designing teams, integrating design and corporate philosophy into the management process, branding, and much more. Corporate Creativity is a must-have for anyone working to maximize creative potential in the workplace.
Corporate Creativity: Developing an Innovative Organization
and over one million other books are available for Amazon Kindle.
Learn more
| ||||||||||||||||||
Book Description
Frequently Bought Together
Editorial Reviews
Review
Praise for Corporate Creativity
“An insightful book that addresses a critical need of every business today: leveraging creativity. This is an outstanding collection of thinking about not only the importance of right-brain thinking, but how to develop, nurture, and manage models for sustained innovation.”
–Daniel H. Pink, author of A Whole New Mind
“Dipping into DMI’s rich archives of material from business and design thought leaders, Lockwood and Walton share insights and advice on creativity in organizations. Each of the nineteen individual pieces describes an essential ingredient in the mix, and together they create the recipe for a culture of innovation.”
–Tom Kelley, General Manager, IDEO, and author of The Ten Faces of Innovation and The Art of Innovation
“Although design is still about a magic spark of creativity (Create), it can no longer be a “one-man show” (Collaborate), and it must be embedded into the corporate culture as a way to foster sustainable innovation of products and processes (Innovate). This book is a comprehensive collection of complementary perspectives on these topics. Brilliant. Definitely a must read!”
–Mauro Porcini, Head of Global Product Design, C&O, 3M Company
“An insightful book that addresses a critical need of every business today: leveraging creativity. This is an outstanding collection of thinking about not only the importance of right-brain thinking, but how to develop, nurture, and manage models for sustained innovation.”
–Daniel H. Pink, author of A Whole New Mind
“Dipping into DMI’s rich archives of material from business and design thought leaders, Lockwood and Walton share insights and advice on creativity in organizations. Each of the nineteen individual pieces describes an essential ingredient in the mix, and together they create the recipe for a culture of innovation.”
–Tom Kelley, General Manager, IDEO, and author of The Ten Faces of Innovation and The Art of Innovation
“Although design is still about a magic spark of creativity (Create), it can no longer be a “one-man show” (Collaborate), and it must be embedded into the corporate culture as a way to foster sustainable innovation of products and processes (Innovate). This book is a comprehensive collection of complementary perspectives on these topics. Brilliant. Definitely a must read!”
–Mauro Porcini, Head of Global Product Design, C&O, 3M Company
About the Author
Thomas Lockwood is president of The Design Management Institute and an international authority on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute’s Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
