Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
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Book Description
Editorial Reviews
About the Author
Robert D. Austin is an associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.
Warren McFarlan is the Albert H. Gordon Professor of Business Administration Harvard Business School.
Warren McFarlan is the Albert H. Gordon Professor of Business Administration Harvard Business School.
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Most Helpful Customer Reviews
11 of 13 people found the following review helpful:
2.0 out of 5 stars
Approximately 7 of 10 chapter induce eye gouging.....,
By
This review is from: Corporate Information Strategy and Management: Text and Cases (Hardcover)
This book only gets 2 stars from me because 3 or so chapters are actaully worthy of reading. The remainder compells the reader to gouge out their own eyeballs to avoid reading another sentence of the poorly written chapters. You'd think with having 3 authors they could do better than this but alas...no. Most likely you don't have a choice of whether or not to read this book however I am a better man for not having to read this book again. I'll be getting my MBA in 8 days and look forward to NOT reading books like this for the rest of my natural life. Best of luck, you'll need it.
9 of 11 people found the following review helpful:
1.0 out of 5 stars
A forum for the authors' self-aggrandizement,
This review is from: Corporate Information Strategy and Management: Text and Cases (Hardcover)
Expensive and full of fluff. The authors simply love citing their own work. They do so at LEAST twice per chapter. All the cases in the book were written by the authors and the cases themselves are riddled with meaningless buzzwords and are just downright lame (e.g. "a lights-out data center"). Small wonder why the non-English speaking reviewer had problems. Poor guy.
It's obvious that the only opinions the authors value is their own. Beware of any class that requires this textbook because it means the professor has no idea what they are talking about. Just because you teach at Harvard does not necessarily mean you are smart or intelligent.
7 of 9 people found the following review helpful:
5.0 out of 5 stars
Insightful Analysis Not Often Seen,
By Tomato Pie "tomatopie" (West Chester, PA USA) - See all my reviews
This review is from: Corporate Information Strategy and Management: Text and Cases (Hardcover)
The problem with technologists is that they often become so enamored of the technology that they lose sight of its practical application. Happily, these authors have both a command of the technology and a keen ability to relate it to modern business. This text carries you seamlessly from the early days of computers as simply automation tools to the modern internetworked world. Solid case studies of both successes and failures illustrate the points. This is high-level stuff, and precisely the kind of book that not only students should read, but also every CIO and CEO.
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