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Corporate Legends and Lore: The Power of Storytelling As a Management Tool

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Corporate Legends and Lore: The Power of Storytelling As a Management Tool (Paperback)

~ Peg C. Neuhauser (Author)

2.0 out of 5 stars See all reviews (1 customer review)

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The Story Factor (2nd Revised Edition) by Annette Simmons
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The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative by Stephen Denning
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Editorial Reviews

Product Description

Corporate Legends and Lore examines the role of storytelling in organizations, and its capacity to strengthen the culture and spirit of the workplace. The stories people tell can be positive and inspiring or negative and destructive to the future of a business and the people who work in it. Either way, stories are a driving force that can help to shape your organization's destiny. This book describes how to use stories in organization to produce positive results.

About the Author

Peg C. Neuhauser is the founder and president of PCN Associates, a highly successful management consulting company. Trained in sociology and organizational psychology, she has brought a fresh perspective to solving problems for such clients as CNA, Glaxo Wellcome, CNA, and American Airlines. She is also the author of the highly acclaimed book, Tribal Warfare in Organizations.

Product Details

Paperback: 240 pages
Publisher: Mcgraw-Hill (May 1993)
Language: English
ISBN-10: 0070463263
ISBN-13: 978-0070463264
Product Dimensions: 8.9 x 5.9 x 0.4 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)

Average Customer Review: 2.0 out of 5 stars See all reviews (1 customer review)

Amazon.com Sales Rank: #680,883 in Books (See Bestsellers in Books)

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	72% buy the item featured on this page: Corporate Legends and Lore: The Power of Storytelling As a Management Tool 2.0 out of 5 stars (1) $18.00
	13% buy The Story Factor (2nd Revised Edition) 4.3 out of 5 stars (73) $12.20
	8% buy Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact 4.2 out of 5 stars (14) $10.34
	7% buy The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative 4.4 out of 5 stars (25) $16.47

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2.0 out of 5 stars Mediocre, But Not Because of Peg, August 10, 2005

By	John P Bernat (Kingsport, TN USA) - See all my reviews (TOP 500 REVIEWER) (REAL NAME)

The social anthropology of large organizations. A fascinating idea in principle.

Peg says in this book that you can leverage this as influence to improve the organization's culture.

The shame about it is that many organizations since 1993 have created apocrypha around negative, not positive, events. What captures our collective imagination is Enron, Tyco and Adelphia, not so much the companies that create and share vitality and success.

So, if only we did legendary stuff...

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