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0 of 4 people found the following review helpful:
2.0 out of 5 stars
Mediocre, But Not Because of Peg,
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This review is from: Corporate Legends and Lore: The Power of Storytelling As a Management Tool (Paperback)
The social anthropology of large organizations. A fascinating idea in principle.
Peg says in this book that you can leverage this as influence to improve the organization's culture. The shame about it is that many organizations since 1993 have created apocrypha around negative, not positive, events. What captures our collective imagination is Enron, Tyco and Adelphia, not so much the companies that create and share vitality and success. So, if only we did legendary stuff... |
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Corporate Legends and Lore: The Power of Storytelling As a Management Tool by Peg Neuhauser (Paperback - May 1993)
Used & New from: $0.01
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