Corporate Memory: Strategies For Knowledge Management [Paperback]

Annie Brooking (Author)

Book Description

Series: Intellectual Capital Series | Publication Date: September 24, 1998

Knowledge is a corporate asset which needs to be identified, guarded and shared. Corporate Memory: Strategies for Knowledge Management shows the innovative manager how to explore its company's intangible asset, identify knowledge within his organization culture and look towards knowledge sharing. This book will help you: identify whether your company is a 'knowledge-based company'; understand the context for knowledge management within your organization; determine the culture of your organization and determine to what extent it will support knowledge sharing; understand the ways your company generates knowledge, thus determining whether you are using it to its potential or losing it; survey, elicit and capture knowledge; design and mount a campaign to identify critical knowledge functions; design a collaborative knowledge generating venture; put together an action plan to build the right infrastructure to support knowledge sharing in your organization. Intellectual Capital Series: Intellectual Capital: Core Assets for the Third Millennium Enterprise; Dream Ticket: Corporate Strategy with Intellectual Capital; Corporate Memory: Strategies for Knowledge Management; Invisible Strength: Building Corporate Infrastructure That Work

Editorial Reviews

From Library Journal

A good overview of the basic principles of KM, solid advice on identifying the sources of knowledge generation within an organization and how that knowledge can be captured, organized, and shared.
Copyright 1999 Reed Business Information, Inc.

Product Details

• Paperback: 181 pages
• Publisher: Cengage Learning EMEA; 1 edition (September 24, 1998)
• Language: English
• ISBN-10: 1861522681
• ISBN-13: 978-1861522689
• Product Dimensions: 9.2 x 6.2 x 0.5 inches
• Shipping Weight: 10.6 ounces (View shipping rates and policies)
• Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #2,257,068 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

42 of 43 people found the following review helpful:

5.0 out of 5 stars A great introduction and a great value, September 8, 1999

By 

Thomas J. Kelly "[e-mail]" (Washington, DC) - See all my reviews
(REAL NAME)   

This review is from: Corporate Memory: Strategies For Knowledge Management (Paperback)

Brooking provides a concise description of the collection, organization, and management of corporate knowledge. This book is economical in its description, as well as its price. Good examples of the concepts throughout the text.

Technologies for knowledge management will come and go. This book focuses on the human element, understanding how we know what we know, and the processes needed to elicit, capture, and maintain knowledge.

14 of 16 people found the following review helpful:

5.0 out of 5 stars "Critical Knowledge Can be Transient", February 20, 2001

By 

Turgay BUGDACIGIL (Istanbul, Turkey) - See all my reviews

This review is from: Corporate Memory: Strategies For Knowledge Management (Paperback)

Annie Brooking writes, "In order to manage knowledge within the organization some decisions have to be made. What knowledge is important? Where do we start? Should we manage the knowledge of all employees or just a select few. Which select few? Should we get everyone to document what they know? Wait a minute...if they are documenting everything they know when do they have time to do their jobs? It's a conundrum, let's not even get into whether or not it's possible to document all the types of knowledge a company must be interested in. The solution is as usual to focus; to look at the types of knowledge which are essential to the company in order to enable it to achieve its corporate goals."

In this context, in Chapter 3, she shows some examples of types of knowledge which can be critical in a company as following:

1. Knowledge of a particular job such as how to remove the wings from an aircraft or how to clean out a boiler.

2. Knowledge of who knows what in a company.

3. Knowledge of how to get things done in a company-using the culture to maximum effect.

4. Knowledge of who is best to perform a particular job or task.

5. Knowledge of corporate history, why the company works the way it does.

6. Knowledge of a particular customer account.

7. Knowledge of a geography, country and its business customs.

8. Knowledge of how to put together a team that can achieve a particular task.

9. Knowledge of how to approach a particular problem which is difficult to solve.

Finally, she writes about critical knowledge that "it's important not to fall into a false sense of security when considering critical knowledge in the organization, as it may be the case that know-how which is important today, this month or this year is not important next year. Understanding the dynamics of the business is important in manipulating the organization to perform as best it can every day."

Highly recommended.

3 of 3 people found the following review helpful:

1.0 out of 5 stars Egocentric author who puts little value on Experts, August 9, 2001

By 

"jpducati" (San Francisco, CA) - See all my reviews

This review is from: Corporate Memory: Strategies For Knowledge Management (Paperback)

I thought the author was high on herself and down on anybody with a little knowledge. She presents Knowledge Management with a "black and white" attitude. This is right and that is wrong. It's very simple minded conversation about an extremely complex subject matter. Also, she uses generic and vague statements like "Know who needs to know what in the Orgnaization." That's obvious, tell me how to do that. What tools, work processes? She doesn't give much details on this. In summary, the book provides very little insight to solving a very complex matter. It's merely a gather of vague, wonderful proverbs!