Corporate Reputation, the Brand and the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value [Paperback]

Roger Haywood (Author)

Book Description

Publication Date: August 2005

* New global cases and candid comment from top executives

Editorial Reviews

Review

"in an era where mismanagement can be disastrous for a brand, an enhanced, forward-looking public relations strategy can be part of a long-term solution that benefits the business in all ways." media week "a treasure trove of tips to defend and develop your company's reputation, build trust in your brands, and improve your bottom line." the marketer "an informative guide to successful corporate image and branding." www.kirkusreviews.com "haywood's value proposition for the reader is a comprehensive review of the whole business of managing reputations, from basic principles to tactical implementation." argent "practical advice on how to avoid disasters, set comprehensive objectivities, measure the effectiveness of reputation management, win favourable media coverage and control the cost of a programme." european foundation for management development "this book convinces one that reputation matters immensely. it also suggests practical ways to set reputation policies and to implement them to the benefit of the organisation, all stakeholders and the world in which we live...a really good read." business executive "an honest analysis of the current state of the pr profession." manager

About the Author

Roger Haywood has advised many top companies on marketing and communications strategies (Including ICI, Rolls Royce, BA, Unilever, General Motors and Thomas Cook). He is Chairman of the Public Relations Standards Council and former Chairman of the CIM (Chartered Institute of Marketing) and former President of the IPR (Institute of Public Relations), all of them in Britain. He is also the author of All About Public Relations (McGraw-Hill).

Product Details

• Paperback: 288 pages
• Publisher: Kogan Page Business Books; 3rd edition (August 2005)
• Language: English
• ISBN-10: 0749444088
• ISBN-13: 978-0749444082
• Product Dimensions: 9.2 x 6.2 x 1.2 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #3,242,718 in Books (See Top 100 in Books)

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