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Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation Hardcover – January 2, 2008
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12 Steps to Safeguarding and Recovering Reputation
We all know reputation matters. But what do you do if your company should lose its reputation? Would you know the distress signals to look for before crisis strikes? Would you know how to begin to restore a damaged reputation and build an enduring and lasting one? Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation does more than show you how to manage a crisis immediately after an incident, disaster or disclosure. It guides you along the long road back to recovering your company's lost reputation, and preserving its organization and culture.
Written by Dr. Leslie Gaines-Ross, one of the world's most widely acclaimed experts on CEO and corporate reputation, this pioneering work takes you through a 12-step reputation recovery model that any company can customize and apply to rebuild and restore its good nameand prevent it from being tarnished in the first place.
Recognizing the tangible value and good-will created by a company's reputation, Corporate Reputation:
Explains why reputation, more fragile than ever, matters to a company's valuation, well-being, and permission to exist
Isolates a new stagereputation recoverythat deserves its rightful place in the reputation-building process
Identifies the most important steps in recovering reputation
Explores the roles that corporate leaders play in reputation recovery and sustainability
Provides a practical, time-tested road map for restoring reputation over the long-term
Losing money is a setback for a company, but losing reputation is a major blow. Corporate Reputation shows how you can keep your reputation strong by rallying the support of employees, consumers, investors, and other key stakeholders, so that your company's most competitive asset remains alive and well.
More About the Author
She is one of the world's most widely recognized experts on CEO reputation -- how CEO reputations are built, enhanced and protected. Gaines-Ross spearheaded the first comprehensive research on CEO reputation and its impact on corporate reputation and performance. She was the architect of 'On the Minds of CEOs,' an international survey of CEOs that was conducted with Fortune and the creator of www.reputationRx.com, the Web site devoted exclusively to reputation news and information. Her book, CEO Capital: A Guide to Building CEO Reputation and Company Success, was published in 2003 by John Wiley & Sons. She is a monthly columnist for Ethical Corporation's newsletter.
Before joining Weber Shandwick, Dr. Gaines-Ross was Chief Knowledge & Research Officer Worldwide at Burson-Marsteller and Marketing & Communications Director at Fortune. At Fortune, she initiated several groundbreaking research programs including 'Leveraging Corporate Equity' and 'Brands at the Crossroads.' She is also widely recognized for her strategic insights into and analysis of Fortune's Most Admired Companies Survey. Dr. Gaines-Ross was a 1995 winner of Time Inc.'s President's Award. She is also the co-author of FORTUNE Cookies: Management Wit and Wisdom, which was published by Vintage Books.
Gaines-Ross's work has been featured in Financial Times, The Times (London), The Wall Street Journal, The New York Times, The Economist, Fortune, BusinessWeek, Advertising Age, PRWeek, Forbes, The Christian Science Monitor, USA Today, Chief Executive, Business 2.0, Across The Board and in many other publications around the world. She has also appeared on CNN and CNBC. Dr. Gaines-Ross is a frequent public speaker on CEO and corporate reputation management. She has lectured at The Anderson Graduate School of Management at UCLA, USC, Wharton School of Business, New York University and Columbia University. Gaines-Ross was also a speaker at the 2003 World Economic Forum Governor's Meeting. She serves on the Executive Advisory Panel of Corporate Reputation Review and was inducted into the Academy of Women Achievers of the YWCA of the City of New York in 2000.
Dr. Gaines-Ross' blog can be found at www.reputationXchange.blogspot.com
Top Customer Reviews
The book is an easy read and, as the title suggests, the repair process is divided up into 12 different steps. My favorites being "Step 1: Take the Heat-Leader First" and "Step 8: Seize the Shift." The latter explaining how corporate crises can often be linked back to shifts in business climate that leaders failed to see or ignored.
Drawing on her work with Weber Shandwick, and citing numerous case studies (IBM, BP, Xerox, Tyco, and Boeing), Gaines Ross does an excellent job with Corporate Reputation.
In summary; no CEO should be handed the reigns of a company, until they've read all 160 pages of this brilliant book.
Most Recent Customer Reviews
This book was purchased for class. Clear, straight to the point, an easy but informative read. Gives sound advice for reputation management and recovery. Read morePublished 8 months ago by Mrs.Quinci35
I picked up Dr. Gaines-Ross' newest book because my job requires that I stay on top of new developments in the reputation arena. Read morePublished on March 4, 2008 by Anonymous