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Curt Weeden details a step-by-step plan which corporations can use to develop mutually-beneficial alliances with nonprofits. The plan also affords education, healthcare, cultural, and human services organizations a way to increase substantially the annual support they receive from the private sector.
With the introduction of "corporate social investing," companies can convert traditional corporate philanthropy into a resource that can help them achieve their business objectives-and, at the same time, open up new revenue streams for nonprofit organizations. For the thousands of corporate employees who volunteer or serve on nonprofit boards, Corporate Social Investing will be especially useful. The book's 10-step plan is a win-win formula for helping their employer and thier nonprofit organization.
"This is a book that business leaders shouldn't just read, but should translate into action."
-Robert E. Campbell, Chairman, Board of Trustees, Fordham University
Author Curt Weeden unveils a 10-step "corporate social investing" plan which not only promises to improve a company's bottom line but should lead to an increase of $3 billion or more a year in business support for schools, healthcare institutions, civic groups, and other nonprofit organizations.
Corporate Social Investing is a powerful resource for business executives, nonprofit organization leaders, and company employees who are nonprofit board members or volunteers.
"Message to anyone who sits on the board of a corporation or a nonprofit organization: read this book. It will change the way you think."
-Vernon Jordan, Partner, Akin, Gump, Strauss, Hauer & Feld
"Any nonprofit organization that gets-or hopes to get-corporate support had better read this book. It's that important."
-Betty Beene, President and CEO, United Way of America
"This book will leave a large footprint on the business world."
-Dr. Alfred Osborne, Director, Harold Price Center for Entrepreneurial Studies, The Anderson School at UCLA
"This book will be a true contribution to three sectors (public, private, and nonprofit) and, more importantly, to the people."
-Dr. Richard Mund, President, Mobil Foundation
"This book will instantly become the bible for business social investing."
-Roger Fine, General Counsel, Johnson & Johnson
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful:
5.0 out of 5 stars
A must read for nonprofit and business leaders!,
By ecarberry@nceo.org (Oakland, CA) - See all my reviews
This review is from: Corporate Social Investing: The Breakthrough Strategy for Giving & Getting Corporate Contributions (Hardcover)
This book lays out an easy to use approach for corporations and nonprofits who work together to get the most out of corporate contribution programs. Working in a national nonprofit heading up the communications department with our corporate members, I have seen first hand the need for a road map in uncharted territory. This book provides just that to anyone interested in the field. This is NOT just a business book -- it is a book that every nonprofit leader should be reading. This book could really make a difference in the way businesses and nonprofits work together.
6 of 7 people found the following review helpful:
5.0 out of 5 stars
A Must-Read for Nonprofits,
By The Fund for Community Progress (fund@ultrane... (Rhode Island) - See all my reviews
This review is from: Corporate Social Investing: The Breakthrough Strategy for Giving & Getting Corporate Contributions (Hardcover)
Nonprofit organizations, particularly grassroots agencies, would do well to absorb the lessons in Corporate Social Investing which demystify and challenge corporate giving policies. We've found it much more enjoyable than most business texts, and we found ourselves laughing at some of Curt Weeden's analogies on more than one occasion.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Highly Recommended!,
This review is from: Corporate Social Investing: The Breakthrough Strategy for Giving & Getting Corporate Contributions (Hardcover)
Curt Weeden tells corporations that social investing through charitable contributions can help society, and can be good business. Then he explains why, and how. This detailed guide explains ways to get the most out of each philanthropic investment, benefiting the non-profit organization and the company's reputation, employee motivation and bottom line. Weeden provides only a few examples of companies that have engaged in corporate social investing, but the introductions by Paul Newman and Peter Lynch are more hands-on because both are active in philanthropy. The book focuses on instructions for setting up your firm's social investing system. Suggestions cover choosing a non-profit recipient, figuring tax benefits, and other nuts-and-bolts issues. The book is oriented to CEOs and top corporate managers, though we at getAbstract also recommend it to academics, stockholders and fundraisers. If you are considering social investing, this is a good guide. And if you're not, it'll explain why you should. (Note: Tax matters discussed are
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