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5.0 out of 5 stars
WHY THE TYLENOL CRISIS CHANGED AMERICA,
By
This review is from: Corporate Tragedies: Product Tampering, Sabotage, and Other Catastrophes (Hardcover)
Written by two of the top academics and gurus in the business -- this book was among their first and shows why the Tylenol Crisis changed not only how America Companies handle crisis but how packaging is done for packaged goods, pharmacy and more in America and around the world. Mitroff is a professor at USC and head of a Crisis Center-- a brilliant media commentator with insight into the future crucial to every company big or small-- this is a classic book and deserves to be on your bookshelf especially if you are producing goods for mass consumption.
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Corporate Tragedies: Why the Worst is Happening to Business and What Can be Done About it by Ian Mitroff (Hardcover - Nov. 1984)
Used & New from: $0.99
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