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From vitamin-infused body sprays to organic tinted sunscreens, for today's consumers, it is simply not enough to have it all. They also want to feel better about what they have, according to the Natural Marketing Institute (NMI)'s 2007 Health and Wellness Trends Report. This is reflected especially in the growing popularity in organic personal care products, along with the willingness to pay the 20% premium for them. Additionally, 59% of women indicate that 100% natural ingredients are very/somewhat important when purchasing personal care products, according to the NMI's Evolution of Personal Care Database. As well as the higher demand for products that are deemed "safe but effective," the natural skin care market has benefited from developments...
