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From Couch to Corporation: Becoming a Successful Corporate Therapist
 
 
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From Couch to Corporation: Becoming a Successful Corporate Therapist [Hardcover]

Iris Martin (Author)
3.6 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

July 2, 1996
The complete blueprint for making the transition to the most exciting new growth area in psychotherapy today-corporate therapy

"For any psychologist and consultant seeking to apply his or her skills to the great challenges of the corporation, this book is invaluable. Lucidly written, concrete, specific, and practical."--Nathaniel Branden, PhD Psychologist, Management Consultant and author of The Six Pillars of Self-Esteem

"One of the few books that looks at organizational change through the prism of personal change. Transformation, that overused word, is given new meaning in this book as the integration between personal growth and deep cultural change."--Dr. Warren Bennis Distinguished Professor of Business Administration at USC and author of Creative Collaboration

"The job of a therapist is to create a context for change. One immensely important and often overlooked arena to help people in this era is to transform large corporate systems. Iris Martin draws a beautifully detailed map from the therapist's door into the corporate terrain. Sometimes poetic and always rich in examples, she helps readers shape their talents to transform corporations. Reading this book will greatly expand a sense of potential and provide specific guidelines for the journey."--Stephen and Carol Lankton Corporate consultants and authors of The Answer Within; Tales of Enchantment; Enchantment and Intervention in Family Therapy; and Practical Magic

From Couch to Corporation

The business world is experiencing the shock of rapid, unprecedented, all-encompassing change. It is a time of new paradigms and roles, and the accompanying emotional and psychological upheaval. Increasingly, corporations are finding that conventional change management consultants are incapable of dealing constructively with the larger psychological issues that underpin successful change and ultimately impact the bottom line. As a consequence, more and more business executives are coming to rely upon the services of consultant psychotherapists. Trained both in systemic and individual interventions, sensitive to developmental transitions, and skillful in maneuvering the system/psyche dynamic, the well-trained therapist is ideally suited to help organizations successfully maneuver through rapid corporate change.

But the transition from couch to corporation can be a harrowing one; complete with unforeseen pitfalls, unfamiliar rituals, and different values and priorities than private practice or traditional consulting. From Couch to Corporation is designed to help therapists and nonclinically trained change consultants make the transition comfortably and successfully into this new role. It provides psychotherapists with a complete blueprint for becoming successful corporate therapists.

Authored by the founder of one of North America's most prestigious psychologically based international consultancies to the Fortune 500, this book uses case studies and extensive real-world examples to illustrate what it takes to succeed in the corporate environment today.

From Couch to Corporation helps you expand your professional skills and take advantage of lucrative opportunities now available in the field of organizational consulting. As corporate executives recognize the impact of the pressures of the 1990s (downsizing, restructuring, and merging), they are turning with increasing frequency to psychologically skilled professionals for support and guidance. This book will arm you with the insights you need to enter this rapidly growing consultant specialty.

Frequently Bought Together

Customers buy this book with Corporate Therapy And Consulting (Mental Health Practice Under Managed Care) $49.95

From Couch to Corporation: Becoming a Successful Corporate Therapist + Corporate Therapy And Consulting (Mental Health Practice Under Managed Care)


Editorial Reviews

From the Publisher

Based on popular seminars given around the country, here is the first nuts-and-bolts guide to the hot job opportunity of '90s--becoming a successful corporate therapist. This hands-on manual uses case studies and extensive examples to illustrate what it takes to succeed in the corporate setting. It shows readers how to use psychological therapeutic principles to help business executives implement corporate change. It then covers such pragmatic issues as how to market your services, how to develop an effective proposal, and how to avoid the hidden pitfalls of providing therapeutic consulting services in a corporate setting. Provides easy-to-follow psychological consulting guidelines and benchmarks for measuring the success of interventions.

From the Back Cover

The complete blueprint for making the transition to the most exciting new growth area in psychotherapy today-corporate therapy

"For any psychologist and consultant seeking to apply his or her skills to the great challenges of the corporation, this book is invaluable. Lucidly written, concrete, specific, and practical."—Nathaniel Branden, PhD Psychologist, Management Consultant and author of The Six Pillars of Self-Esteem

"One of the few books that looks at organizational change through the prism of personal change. Transformation, that overused word, is given new meaning in this book as the integration between personal growth and deep cultural change."—Dr. Warren Bennis Distinguished Professor of Business Administration at USC and author of Creative Collaboration

"The job of a therapist is to create a context for change. One immensely important and often overlooked arena to help people in this era is to transform large corporate systems. Iris Martin draws a beautifully detailed map from the therapist's door into the corporate terrain. Sometimes poetic and always rich in examples, she helps readers shape their talents to transform corporations. Reading this book will greatly expand a sense of potential and provide specific guidelines for the journey."—Stephen and Carol Lankton Corporate consultants and authors of The Answer Within; Tales of Enchantment; Enchantment and Intervention in Family Therapy; and Practical Magic

From Couch to Corporation

The business world is experiencing the shock of rapid, unprecedented, all-encompassing change. It is a time of new paradigms and roles, and the accompanying emotional and psychological upheaval. Increasingly, corporations are finding that conventional change management consultants are incapable of dealing constructively with the larger psychological issues that underpin successful change and ultimately impact the bottom line. As a consequence, more and more business executives are coming to rely upon the services of consultant psychotherapists. Trained both in systemic and individual interventions, sensitive to developmental transitions, and skillful in maneuvering the system/psyche dynamic, the well-trained therapist is ideally suited to help organizations successfully maneuver through rapid corporate change.

But the transition from couch to corporation can be a harrowing one; complete with unforeseen pitfalls, unfamiliar rituals, and different values and priorities than private practice or traditional consulting. From Couch to Corporation is designed to help therapists and nonclinically trained change consultants make the transition comfortably and successfully into this new role. It provides psychotherapists with a complete blueprint for becoming successful corporate therapists.

Authored by the founder of one of North America's most prestigious psychologically based international consultancies to the Fortune 500, this book uses case studies and extensive real-world examples to illustrate what it takes to succeed in the corporate environment today.

From Couch to Corporation helps you expand your professional skills and take advantage of lucrative opportunities now available in the field of organizational consulting. As corporate executives recognize the impact of the pressures of the 1990s (downsizing, restructuring, and merging), they are turning with increasing frequency to psychologically skilled professionals for support and guidance. This book will arm you with the insights you need to enter this rapidly growing consultant specialty.


Product Details

  • Hardcover: 224 pages
  • Publisher: Wiley; 1 edition (July 2, 1996)
  • Language: English
  • ISBN-10: 047111958X
  • ISBN-13: 978-0471119586
  • Product Dimensions: 9.3 x 6.3 x 0.9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,679,794 in Books (See Top 100 in Books)

More About the Author

Iris Martin, M.S., University of Pennsylvania, is a globally recognized expert in transformational psychology. In 1985, she created a model for organizational transformation, and her global consulting company, Creative Dimensions In Management, Inc. assisted dozens of CEOs of Fortune 500 organizations implement transformations worldwide. Upon the sale of her company in l996, Iris created the Institute for Corporate Therapy, which licensed psychiatrists and psychologists in her consulting methodologies. She wrote the groundbreaking bestseller "FROM COUCH TO CORPORATION" which won the prestigious "One of the 50 Most Important Books in Psychology" by the American Psychological Association, and is required reading in psychology and business graduate programs worldwide.

From 1996 to 2000, Iris was a consultant to President Clinton and his Administration on the practical application of transformation to a wide range of White House initiatives, resulting in a publication detailing the transformational results of the Clinton Presidency and three documentaries. During that time, she was appointed to the White House Millennium Council as well as the Chairwoman of the Women Leadership Forum of the Democratic National Committee. She has also been a Board member of Pennsylvania Governor Ed Rendell's Finance Committee for over two decades, and a founding member of the Clinton Global Initiative.

Iris' first novel, "THE PRESIDENT'S PSYCHOANALYST" was optioned by Goldie Hawn's production company Cosmic Entertainment to be developed into a feature film, and Iris relocated to Los Angeles in 2002 to be part of the production team. She has written several screenplays which are in development as well as a Broadway musical based on Joni Mitchell's work. When she learned of the profound distress families were undergoing to due foreclosure, she turned her attention to MORTGAGE WARS: HOW TO FIGHT FRAUD AND REVERSE FORECLOSURE, believing nothing short of a global transformation is needed in the financial services industry.

Iris is currently living full time in Malibu, California with her four Labrador Retrievers. Her next book, "THE POWER TO TRANSFORM" a detailed guide for everyday people longing to transform themselves and their lives, will be available in bookstores in June, 2010.

 

Customer Reviews

5 Reviews
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Average Customer Review
3.6 out of 5 stars (5 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

12 of 12 people found the following review helpful:
3.0 out of 5 stars More "real time" perspective needed., June 24, 1999
By A Customer
This review is from: From Couch to Corporation: Becoming a Successful Corporate Therapist (Hardcover)
Martin's book provides an entry level overview of the complexities required to make a transition from conventional therapy to the more "bottom line" world of business. Martin illustrates the application of traditional therapy based skills but provides only a cursory view of real-time business issues - particularly as those issues apply to firms of more moderate size. There are also several instances in which Ms. Martin utilizes scenarios in which there appears to be clear "client/therapist - consultant/therapist" conflicts. Yet, she offers no hint of how these issues are addressed or resolved.

Martin's book is enjoyable introductory reading that needs to provide more substance if it is to have significant impact.

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7 of 7 people found the following review helpful:
3.0 out of 5 stars Idea is good, so why do I feel uncomfortable?, September 22, 2001
By 
Alice V. Graubart (Oak Park, Illinois United States) - See all my reviews
This review is from: From Couch to Corporation: Becoming a Successful Corporate Therapist (Hardcover)
I read this book a while ago, after seeing an full-page ad in the Family Therapy Networker. I was favorably enough impressed with the book to call Iris Martin to inquire about her seminars, and spoke with her directly. I was sent flyers (which is good) in which there were testimonials. So I called some people listed, to find out how "competent" the seminars were. I spoke with three people (I don't have names), all of whom had taken the year long seminars, none of whom would recommend her. I decided to skip the workshops.
So, the book is OK as a coaching manual. It's a good introduction to coaching--probably as much as any book can be. Just don't expect the book to replace appropriate training, or to serve as a training manual.
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7 of 7 people found the following review helpful:
4.0 out of 5 stars Job Retraining for Therapists, November 6, 1996
By A Customer
This review is from: From Couch to Corporation: Becoming a Successful Corporate Therapist (Hardcover)
Martin presents an interesting outline of how to take psychological therapy skills into the corporate environment. If you're a therapist considering taking on corporate clients for either mentoring or marketing work, this book is a must.

Note, Martin assumes psychotherapy expertise. Her focus is on how to transfer it. She doesn't cover what techniques are useful in helping corportions, except incidentally.
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Inside This Book (learn more)
First Sentence:
The boom and bust years of the 1980s were more than just a classic swing of the global economic pendulum. Read the first page
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corporate therapist, culture transformation program, culture transformation process, corporate therapy, comprehensive family therapy, management consulting industry, customer analysis, operating goals, transformation projects, consulting processes
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